Olivia’s Shopping Diary
Here is what the inside of my brain looks like when I'm shopping, which happens to take up 99% of my time. (The other 1% is for checking out)
- Indexed issues, last 90 days
- 7
- Latest publication
- Sep 24, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest issues
The Coolest Girl you Know is Wearing This Brand this Fall. (opens the original)
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This Substack was written in Partnership with H&M.Now in case you weren’t aware, H&M Studio is like H&M’s cooler, more directional and fashion forward older sister. She was born in 2013 and graces us with her limited edition presence several times a year. If you’re a lover of tailoring and premium cuts, then this A/W26 Studio Collection is the one for you. Think of it as the brand going back to their roots. Within fashion we speak a lot about the important of contrast in making a great outfit. C
How I’m Wearing Jewellery during NYFW. (opens the original)
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This Substack was written in partnership with John Hardy.It is 6pm and I’m sat in Terminal 8 at JFK, waiting to board my flight home (it has naturally been delayed) and reflecting on all the beauty I absorbed over the past few days at NYFW. I arrived on Wednesday and despite my luggage not arriving until Friday at 4am in the morning to my hotel (I am still traumatised) I got to wear some of my favourite old and new pieces. When it comes to dressing for NYFW in September it’s always a tricky subj
The Coolest Girl you Know is Not Paying Full Price II. (opens the original)
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<img alt="" class="sizing-normal" height="508.08" src="https://substackcdn.com/image/fetch/$s_!EmNW!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6d86a68-bf34-45de-884a-4d4b6e08c703_600x876.jp
The Coolest Girl you Know is only Buying this Accessory for Fall. (opens the original)
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<img alt="" class="sizing-normal" height="453.578125" src="https://substackcdn.com/image/fetch/$s_!Qe61!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c4ddec0-d380-4334-9b5c-5f81f99e23f2_1280
The Coolest Girls are Dating Their Clothes like Potential Partners. (opens the original)
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<img alt="" class="sizing-normal" height="352" src="https://substackcdn.com/image/fetch/$s_!u8xb!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F231734c8-08aa-4614-bbda-33b3dfc977d4_600x600.jpeg"
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