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Oliver Morrison

Reporter

Indexed articles, last 90 days
40
Latest publication
Sep 30, 2026
Outlet visibility, for DairyReporter.com
Top 5M sites
Earliest in this view
Aug 10, 2026

Latest articles

  1. Article · Sep 30, 2026 · Oliver Morrison

    ‘There is no easy answer’: PepsiCo turns to farmer knowledge-sharing to future-proof its potato supply (opens the original)

    Excerpt · Neutral tone · English

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    PepsiCo is attempting to harness the collective knowledge of its vast agricultural network as it looks to future-proof potato supplies against mounting pressure from water availability, extreme weather, input costs and changing growing conditions. One of the single largest buyers of potatoes globally, the Lay’s and Doritos maker works with around 300,000 farmers across its agricultural supply chains. PepsiCo does not itself grow the potatoes on which some of its biggest brands depend, making the

  2. Article · Sep 29, 2026 · Oliver Morrison

    ‘I’m increasingly positive’: Retailers offer agtech a way beyond the traditional VC model (opens the original)

    Excerpt · Positive tone · English

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    Agtech may be enduring a prolonged investment downturn, but new combinations of public funding, private capital and direct involvement from retailers and others in the supply chain are offering start-ups an alternative to the traditional venture capital model, according to Agri-TechE director Dr Belinda Clarke. Clarke, whose organisation connects farmers and growers with researchers, technology developers, entrepreneurs and investors, said her biggest takeaway from Agri-TechE’s recent Focus on F

  3. Article · Sep 29, 2026 · Oliver Morrison

    Why biologicals’ next winners may not have the ‘best’ products (opens the original)

    Excerpt · English

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    Biologicals have a growing opportunity to expand the farmer’s toolbox, but producing an innovative product alone will not be enough to capture the market. That was a key message from the recent World Agri-Tech Innovation Summit in London, where discussions suggested the sector is moving beyond treating biologicals as standalone products towards integrating them into broader crop-management programmes. Many forecasts point to a strong opportunity for biologicals. While the mature, synthetic chemi

  4. Article · Sep 28, 2026 · Oliver Morrison

    ‘From a garnish to a side dish’: Saline agriculture searches for scale (opens the original)

    Excerpt · Neutral tone · English

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    Saline agriculture may offer farmers an increasingly important defence against worsening soil and water salinisation, but its biggest barriers are now commercial rather than technical, according to a new study from Vrije Universiteit Amsterdam. The research found that scientific advances and field trials have demonstrated numerous ways to produce crops sustainably under saline conditions. Yet commercial adoption remains limited, with businesses reporting weak demand, low awareness, high customer

  5. Article · Sep 25, 2026 · Oliver Morrison

    Inside Tilda’s push to slash rice emissions through smarter water management (opens the original)

    Excerpt · English

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    Rice cultivation is one of agriculture’s most significant sources of methane emissions due to the traditional practice of continuously flooding paddy fields. For Tilda, reducing the environmental footprint of basmati production has become a key priority, prompting the company to significantly expand its sustainable farming programme across northern India. Speaking to AgNavigator as part of the Climate Smart Food Broadcast Series, Tilda Managing Director Jean-Philippe Laborde said the company ini

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