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Ogilvy On is where we bring you the thinking behind the impact. Home to Ogilvy On Air and a host of other shows and conversations, Ogilvy On highlights the intelligence and analysis of Ogilvy experts and guest thinkers, diving into the most consequential topics relevant to…
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Ogilvy On Air - Episode 3: The Unsaid with Daniel Bennett, Maxwell Minckler, and Radina Shipkovenska (opens the original)
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Only 1 in 5 organisations are ahead of the curve on AI. So how can the next generation of brand-builders use AI with confidence, without being driven by the fear of missing out? In this episode of Ogilvy on Air, Daniel Bennett (Senior Partner & Lead of Behavioural Science at Ogilvy Consulting) speaks with Maxwell Minkler (Customer Research Lead at Google) and Radi (Strategy Director at WPP) to unpack multi-year research on how organizations and individuals adopt Artificial Intelligence. Rather t
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