HeyJaredOff Kilter
Searching for the signal in the noise of business, brand, marketing, and design.
- Indexed issues, last 90 days
- 9
- Latest publication
- Sep 25, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest issues
Off Kilter 236: Cultural Pluralism. (opens the original)
Read excerpt
<img alt="" class="sizing-normal" height="819" src="https://substackcdn.com/image/fetch/$s_!z2-n!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F380f6291-8a5f-4189-8c5d-0daaf2a38c1a_1672x941.png"
Off Kilter 235: Danger Will Robinson, Danger. (opens the original)
Read excerpt
Off Kilter is written by Paul Worthington, President of Invencion. Once described as the “antidote to groupthink,” he advises CEOs, boards, and senior marketing leaders on strategy, brand, and customer value creation. Especially when your problems are messy, the future uncertain, and the LLM answer a little too obvious.If you’d like to talk, just hit reply.There’s a lot of discussion right now about AI potentially wiping out humanity, “agent swarms” acting as a new form of civilization, and vari
Off Kilter 234: The Advantage Ecosystem. (opens the original)
Read excerpt
Off Kilter is written by Paul Worthington, President of Invencion. Once described as the “antidote to groupthink,” he advises CEOs, boards, and senior marketing leaders on strategy, brand, and customer value creation. Especially when your problems are messy, the future uncertain, and the LLM answer a little too obvious.If you’d like to talk, just hit reply.I’m dedicating this week’s Off Kilter to a hypothesis about a potential future for the marketing organization I’m calling an ‘advantage ecosy
Off Kilter 233: The Brand Defined Domain. (opens the original)
Read excerpt
Off Kilter is written by Paul Worthington, President of Invencion. Once described as the “antidote to groupthink,” he advises CEOs, boards, and senior marketing leaders on strategy, brand, and customer value creation. Especially when your problems are messy, the future uncertain, and the LLM answer a little too obvious.If you’d like to talk, just hit reply.In last week’s edition, The Availability Trap, I referenced Roger Martin and his <a href="https://rogermartin.medium.com/decoding-the-st
Off Kilter 232: The Availability Trap. (opens the original)
Read excerpt
Off Kilter is written by Paul Worthington, President of Invencion. Once described as the “antidote to groupthink,” he advises CEOs, boards, and senior marketing leaders on strategy, brand, and customer value creation. Especially when your problems are messy, the future uncertain, and the LLM answer a little too obvious.If you’d like to talk, just hit reply.Last week I was talking to an executive at a large, mature brand that commands a considerable price premium over its competition and is exper
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.