HeyJaredOdys Podcast: The High Stakes Growth Show
In high-stakes markets, growth isn’t luck - it’s strategy.Odys Podcast: The High-Stakes Growth Show explores how digital businesses are built, scaled, acquired, and exited in some of the most competitive industries online.Hosted by Aneta Samkoff, the show features candid…
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- Sep 9, 2026
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SEO Ranking Factors 2026: Why User Satisfaction Beats Tactics | Aleyda Solís (opens the original)
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Google increasingly wants to become the middleman. AI Overviews are absorbing informational searches. Generic affiliate and marketplace content is being squeezed. And Aleyda Solís says SEOs are still obsessing over the wrong thing. Her answer to the biggest ranking-factor question in 2026 is deceptively simple: user satisfaction. In this conversation, Aleyda explains what she saw in Google's 2026 updates, why some affiliate sites continue to grow while other “middlemen” lose visibility, and why
How Binance Took 50% of Crypto Search: SEO Across 100M+ URLs | Dinesh Sivapragsam, Binance (opens the original)
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Binance manages more than 100 million URLs and has grown from roughly 10% to 50–55% share of voice across crypto search. In this episode, Dinesh Sivapragsam, Head of Organic Growth and SEO at Binance, explains what SEO actually looks like when conventional playbooks stop working at enormous scale. He breaks down how Binance built SEO into a major acquisition channel, how a relatively small team prioritizes more than 100 million URLs, and why the speed that drives growth can eventually create tec
Why AI Content Stops Ranking: What 10,937 Pages Revealed | Kyle Roof, PageOptimizer Pro (opens the original)
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AI made producing content almost free. It did not make ranking almost free. Kyle Roof and the PageOptimizer Pro team analyzed 10,937 webpages being actively optimized for search. The median score was just 33.1 out of 100, and 46.8% landed below 25 - the range Kyle describes as effectively invisible in competitive search. The conversation examines what those pages were missing and why that matters in an AI-content economy. Kyle explains why LLMs can produce fluent writing while missing basic on-p
How Black Hat SEO Still Works: Exact Match Domains and Drop Catching | Dirk Schembri (opens the original)
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Automated tools can scrape new iGaming license registrations and buy matching exact match domains almost immediately, creating a brand-protection problem before a new operator has even established itself in search. In this episode, Dirk Schembri breaks down how domain drop catching, exact match domains, expired domains and 301 redirects are actually used in competitive iGaming SEO. He explains why exact match domains can still work, why he believes they may become even more interesting for AI se
How a Listed Company Faked EEAT and Got Away With It | Emma-Elizabeth Byrne, Gentoo Media (opens the original)
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Gentoo Media could not find writers willing to put their real names next to casino content, so it built the writers instead. Emma-Elizabeth Byrne explains what was inside each fake profile, why the AI generated faces had to be edited by hand until they stopped looking too perfect, and how personas were cast by market age and gender so the experience looked earned. She gives the numbers nobody else has published, one persona for a 500 page site, up to four for a large one, three to four staff on
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