HeyJaredNOW and Then
Welcome to NOW & Then by the Canadian Health Food Association (CHFA) – Canada’s largest trade association dedicated to natural, organic and wellness (NOW) products in Canada.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Aug 28, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 10, 2026
Latest episodes
Canada Built a $26 Billion Wellness Industry. What Comes Next? (opens the original)
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Canada’s natural, organic and wellness industry is no longer a niche—it’s a major economic force. CHFA President and CEO Aaron Skelton joins Lynsey to unpack new data revealing the sector’s $26 billion in annual sales, its growing export potential and the policy conditions needed to help Canadian companies compete globally. They also explore what Kirin’s proposed acquisition of Jamieson Wellness signals about the value of Canadian wellness and look ahead to the emerging brands, connections and m
Red Tape, Costco's Beauty Play & What’s Next for Plant-Based Labels (opens the original)
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This month, we’re unpacking the policy shifts, retail strategies and product trends shaping Canada’s natural, organic and wellness industry. CHFA’s Sonia Parmar explains the new Red Tape Reduction campaign, while Jules Gorham explores a Quebec funding opportunity supporting healthier food innovation and reformulation. Plus, we share what stood out at the Summer Fancy Food Show, examine Costco’s carefully curated approach to premium beauty, discuss the potential impact of new U.S. tariffs and exp
From Microplastics to Sardines: What's Next for Wellness (opens the original)
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Consumer expectations are changing—and the wellness industry is evolving alongside them. In this episode, Lynsey Walker and Ashley Cornell explore what the conversation around packaging and microplastics means for brands, why ultra-processed foods are becoming impossible to ignore, and the consumer trends shaping product innovation—including the surprising rise of sardines. They also preview key conversations coming to CHFA NOW Toronto and what they mean for the future of Canada's natural, organ
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