HeyJaredNot A Conversational Pace
Push the pace, push the boundaries of run culture. The running industry is evolving rapidly. Here to address the ambiguous and controversial topics, so we can evaluate the state of the sport and grow together.
- Indexed issues, last 90 days
- 4
- Latest publication
- Sep 13, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 22, 2026
Latest issues
Running Is For Hot People Now (opens the original)
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There’s a trend in running now that’s impossible to ignore. Runners are…hot?Trust when I say it wasn’t like this in the early 2000s. I was neither hot, nor popular. As a freshman, I ran cross-country because I wasn’t good enough to be on the soccer team. My running outfits were modest and impractical: loose Nike shorts and ill-fitting sports bras. Come winter track season, I often wore flannel pajama pants when running outside, because it was the only thing that made sense in my mind to stay war
My Favorite Moments From UTMB, The Oversaturation Of Brands & Influencers, And Other Ramblings From Chamonix (opens the original)
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<img alt="" class="sizing-normal" height="896" src="https://substackcdn.com/image/fetch/$s_!U8Dk!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F80c7841f-4399-4112-a92f-dc2f7a4536b3_1456x896.web
What A Croissant Bra Can Teach Us About the Outdoor Industry (opens the original)
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There’s a little town in Colorado called Niwot with a population of about 4,000 people. It’s best-known for its powerhouse high school running program, which has won 46 team state championships and 222 individual state titles.It’s also where artist Nicole McLaughlin is based, and where she creates her one-of-a-kind designs, like her viral croissant bra and Carhartt thong. If you’re not familiar with Nicole, you’ve likely come across her work unintentionally. She’s <a href="https://hypebeast.com/
The Broification Of Running (opens the original)
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<img alt="" class="sizing-normal" height="317.531914893617" src="https://substackcdn.com/image/fetch/$s_!_J8G!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F751208c9-7d95-4ac1-b817-88b31e8fde63_9
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