North Star Conversations | Unlock Your Potential, Performance & Purpose
Join Will Polston, Business Strategist & Performance Coach, on North Star Conversations the go-to podcast for ambitious entrepreneurs looking to unlock their potential, elevate their performance, and align their business and life with true purpose.Hosted by Will Polston…
- Indexed episodes, last 90 days
- 34
- Latest publication
- Sep 24, 2026
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- Earliest in this view
- Jul 4, 2026
Latest episodes
From Coldstream Guards to Founding a British Manufacturing Brand: The M4 Moment That Nearly Ended It All, Putting His House on the Line, & Why He'll Never Manufacture Overseas - Jacob Lockwood | EP279 (opens the original)
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Episode Notes In this episode, I sit down with Jacob Lockwood, a former soldier in the Coldstream Guards turned founder of Lockwood Clothing, a British-made outerwear brand built on military-grade design and an unshakeable commitment to UK manufacturing. We talk about the dark moment driving down the M4 that made him realize something had to change, the decision to leave the Army with just 12 months to make his business work, and the terrifying week he came four days from losing his house. Jacob
How to Turn Business Mistakes Into Valuable Lessons - James Ashford (opens the original)
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Originally aired: April 2025 Episode Number: 231 Business failures can teach you some of the most valuable lessons in entrepreneurship, forcing you to reflect, adapt, and rethink your approach. In this episode highlight of North Star Conversations with Will Polston , entrepreneur, investor, bestselling author, and keynote speaker James Ashford shares how his first business failure taught him the importance of financial discipline, strong systems, mentorship, and building a company that isn't dep
What It Really Takes to Build a Scalable Business - Carmel Jane (opens the original)
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Originally aired: April 2025 Episode Number: 229 The toughest moments in life can force you to question everything and create a completely new path. What matters is how you choose to respond and what you build from the experience. In this episode highlight of North Star Conversations with Will Polston , entrepreneur and professional photographer Carmel Jane shares how overcoming major personal challenges forced her to rethink her business, embrace support, and build something that could grow bey
Second Time Round: Why He Walked Away From a Thriving Coaching Business, The Danger of Chasing What the Market Wants, & Rebuilding a Life Around Courage Over Confidence - Matt Essam | EP278 (opens the original)
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Episode Notes In this episode, I welcome back Matt Essam, a business strategist who works with award-winning creative studios, for his second appearance on the show. We talk about the last 16 months since his first episode - including the moment he realized he'd built a product chasing what the market wanted rather than what actually energized him, the "energy of obligation" that told him something had to change, and the sabbatical that followed. Matt shares what he's learned about courage versu
What Makes Boxing Such a Powerful Tool for Personal Growth - Billy Long (opens the original)
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Originally aired: March 2025 Episode Number: 228 Boxing can build far more than physical strength. It can teach discipline, confidence, respect, and the character to face challenges head-on. In this episode highlight of North Star Conversations with Will Polston , former professional boxer, boxing coach, and founder of the Box2Burn gym Billy Long shares how boxing became a powerful vehicle for personal growth, family values, and community impact. Discover how one passion evolved into a mission t
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