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North of Ordinary

North of Ordinary is the podcast from Hull’s Centre for Digital Innovation (C4DI), celebrating the businesses and people driving the Humber and East Yorkshire forward.Hosted by Tina Swann, the show explores every aspect of business life, from start-ups and scale-ups to…

Podcast · By C4DI Hull · English · GB · Official site

Indexed episodes, last 90 days
2
Latest publication
Aug 3, 2026
Audience
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Earliest in this view
Jul 14, 2026
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Latest episodes

  1. Episode · Aug 3, 2026

    More Than End of Life Care: The Real Story of Dove House Hospice. (opens the original)

    Episode notes · Positive tone

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    When most people think of Dove House Hospice, they think of end-of-life care. But there is so much more to this extraordinary Hull institution than that. In this episode of North of Ordinary, host Tina Swann is joined by Johnny Bottomley, Partnership Development Fundraiser at Dove House Hospice, and Emily Collins, one of the hospice's newly appointed ambassadors, to shine a light on everything Dove House truly offers. From breathlessness and fatigue clinics to occupational therapy, complementary

  2. Episode · Jul 14, 2026

    The MKM Model: How Local Autonomy Built a £1.2 Billion Business (opens the original)

    Episode notes · Positive tone

    Read excerpt

    MKM Building Supplies has grown from one branch in Hull to one of the UK's largest independent builders' merchants, with around 147 branches and roughly £1.2 billion in annual turnover. In this episode of North of Ordinary, Tina Swann sits down with Andy and Craig from MKM to talk about how the business has scaled so quickly while keeping its local, entrepreneurial culture intact. They discuss the branch autonomy model that sets MKM apart from national competitors, the digital transformation of

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