Nobody Cares: Tactics for Leaders. Short Notes. No Jargon.
Zero-fluff tactics and strategies from 25+ years scaling start-ups and scale-ups. I share my learnings about leadership and tech in a no-non sense style. My Promise: Short Notes. No Jargon.
- Indexed issues, last 90 days
- 12
- Latest publication
- Sep 16, 2026
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- Earliest in this view
- Aug 29, 2026
Latest issues
The AI Organization: New Rules. Why Your Org Chart Is NOT Lying to You (opens the original)
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Your AI strategy isn’t failing because of the model you picked. It’s failing because of the org chart you kept.I’ve sat in enough customer meetings to know the pattern cold:Question: “Why isn’t our AI strategy working?”Answer: the company added “AI” to the roadmap, hired a few ML engineers, issued a press release about transformation — and left the org chart completely untouched.<
How To Organize For AI (opens the original)
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In my upcoming Stanford Continuing Studies class, we’ll be covering how “AI is reshaping your organization”. You can still sign up for it here - we ha
How AI Changes Everything?! CEOs Don’t Have an AI Problem. (opens the original)
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Your CEO gets an AI budget. They pitch “AI Transformation” to the Board. Board approves it. Great.Then, six months later, the same CEO is trying to explain why the results aren’t there.Here’s the bottom line: When it comes to AI, the team isn’t the problem. The technology isn’t always the solution. The org chart is the problem — specifically, the one you didn’t change.New here? I'm Bruno — almost 30 years at the intersection of Product and GTM at Google, Microsoft
The Problem With Personas (opens the original)
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Funny in a movie (maybe). Surely painful at work.<img alt="" class="sizing-normal" height="646" src="https://substackcdn.com/image/fetch/$s_!spoo!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fima
Will AI Change Everything? (opens the original)
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Satya Nadella just said something that should terrify anyone still writing PRDs the old way: the job of a PM is shifting — and growing.There’s good news and bad news.The good news: great PMs will use this shift to get more done — for their customers, their company, and themselves.The bad news: companies, teams, and individuals who ignore it will get left behind. If you’re a PM, a CEO — heck, any ambitious executive who wants to lead in the Era of AI — pay attention to this.I designed my Stanford
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