HeyJaredNo Silver Bullets
In a world where you can allegedly make a million in a minute by doing 'this one thing', or an 'Emily in Paris', here's a reality-check and reassurance that there are no marketing silver bullets.
- Indexed issues, last 90 days
- 6
- Latest publication
- Sep 30, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 16, 2026
Latest issues
Greggs gives stinky stilton an insurance glow up (opens the original)
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Approx read time - 2 minutesJust before we start…<img alt="" class="sizing-normal" height="109.33333333333333" src="https://substackcdn.com/image/fetch/$s_!-h2S!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsu
Do this before you hire your first marketer (opens the original)
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Approx read time - 2 minutes 30 secondsJust before we start…<img alt="" class="sizing-normal" height="109.33333333333333" src="https://substackcdn.com/image/fetch/$s_!-h2S!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubs
What do paternity leave and bins have in common? (opens the original)
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Approx read time - 2 minutesJust before we start…<img alt="" class="sizing-normal" height="109.33333333333333" src="https://substackcdn.com/image/fetch/$s_!-h2S!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsu
Your marketing metrics are probably guesswork (opens the original)
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Approx read time - 2 minutes 30 secondsJust before we start…<img alt="" class="sizing-normal" height="109.33333333333333" src="https://substackcdn.com/image/fetch/$s_!-h2S!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubs
I'm working at 50% of my usual fees (opens the original)
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Approx read time - 2 minutes Subscribe nowIt seems everyone I speak to is in a state of wanting to do better - the leads aren’t coming through, word of mouth has stopped working, and they’re closing businesses. The self-employed, small/medium business, freelancer gig is hard right now.I’m seeing these reverberations on my business. A year and a half ago a decision to work on marketing would take a month or two… now it is taking 6+. </p
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