Nigel Rushman
I work at the intersection of Commerce, Sport, Diplomacy, Soft Power, Bidding, and Nation Branding, exploiting entrepreneurial and commercial opportunities. www.nigelrushman.com.
- Indexed issues, last 90 days
- 5
- Latest publication
- Sep 25, 2026
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- Checking…
- Earliest in this view
- Aug 16, 2026
Latest issues
Why I’m Not Going to Learn Your Sport (opens the original)
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<img alt="" class="sizing-normal" height="1092" src="https://substackcdn.com/image/fetch/$s_!9dpS!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2ccc44cb-5aee-4f20-9c05-9cd5b9ad8c13_403
Consultants Don't Win Bids. Countries Do. (opens the original)
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<img alt="" class="sizing-normal" height="1941" src="https://substackcdn.com/image/fetch/$s_!qV0z!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fca1a137d-6e58-4270-a88b-9db0d7b3d650_3264x2448.
What Curiosity Actually Looks Like (opens the original)
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A peer-reviewed study landed last week that puts academic rigour behind something I have observed for decades. The researchers interviewed 27 individuals recognised by their peers as genuinely curious - not performatively, not for LinkedIn, but as a core operating system. The question was simple: what do people who are actually curious have in common?<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!J3Vj!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2
It's a Failing of My Marketing, Not Theirs (opens the original)
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<img alt="" class="sizing-normal" height="1941" src="https://substackcdn.com/image/fetch/$s_!o57j!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07f96393-7da5-4b0f-86dc-974a35e88d3c_5712x4284.
Books on Swimming Will Never Get You Wet (opens the original)
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Rushmans Decision Intelligence has been running for a while now, and I am still surprised by what it can do. It sorts complex issues. It writes reports. It generates proposed solutions and strategies. It unravels challenges for a wide and diverse bunch of clients, from individuals facing personal decisions to companies navigating structural complexity.It does everything I wanted it to do, and more.But there is a but.It is really important to keep the human element in the process. I call it human
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