HeyJaredNiche ID with Laura Markwardt
Niche ID, a podcast and newsletter about the modern creative niche. Conversations on the choices we make when we build for a creative life.
- Indexed issues, last 90 days
- 8
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest issues
Optimising for distinctiveness w/ Matt Willocks of Good Sport Mag and Studio (opens the original)
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Niche ID is about the choices we make when we build for creative life. It explores non-linear journeys, cross-category concepts and the lore of the modern niche.Season 3: Episode 4Get it on Apple here.Thanks for reading! Subscribe for free to receive new posts and support my work.<form class="subscription-w
Architecture, step aerobics, secret social accounts w/ Hanna Benihoud (opens the original)
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Niche ID is about the choices we make when we build for creative life. It explores non-linear journeys, cross-category concepts and the lore of the modern niche.Season 3: Episode 3Get it on Apple here.Thanks for reading! Subscribe for free to receive new posts and support my work.<form class="subsc
“True growth happens when you’re scared.” (opens the original)
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Niche ID is about the choices we make when we build for creative life. It explores non-linear journeys, cross-category concepts and the lore of the modern niche. From the mountainsObservations on the ground in Chamonix over UTMB including the rising (non-sponsor) brands of note (always as a fan, not a critic)
Fandom is a portal (opens the original)
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Niche ID is about the choices we make when we build for creative life. It explores non-linear journeys, cross-category concepts and the lore of the modern niche.Shifting gearsI’m pressing send from the mountains in Chamonix, the land of trail vests and eye jackets, where all those little ritualistic rules that make so much sense at home (treadmill running, cereal for breakfast, default online shopping etc.) suddenly feel ridiculous. <
Bikes, zines, bad teachers w/ Sj Hockett of IRL Sports (opens the original)
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Niche ID is about the choices we make when we build for creative life. It explores non-linear journeys, cross-category concepts and the lore of the modern niche.Season 3: Episode 2Get it on Apple here.An infinite cloud of possibility ♥ This story starts back in April with a DM from athlete and photographer, Emmie Coll
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