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Niche ID with Laura Markwardt

Conversations on the choices we make when we build for a creative life. A repository for non-linear creative journeys. Discussions on the nature of the modern niche, and the search to find your own.

Podcast · By Laura Markwardt · British English · Official site

Indexed episodes, last 90 days
3
Latest publication
Sep 7, 2026
Audience
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Earliest in this view
Jul 21, 2026

Latest episodes

  1. Episode · Sep 7, 2026

    Hanna Benihoud: Architecture, step aerobics, secret social accounts (opens the original)

    Episode notes · Positive tone

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    Artist and architect, Hanna Benihoud established her own independent North London Studio in 2016. A decade later, she’s made her mark across the city designing large-scale sculptures, murals, and immersive installations. Hanna maintains a prolific, interdisciplinary output by keeping some activities just for herself. Not monetised, off the market and off the main grid. No irony intended, but it’s an approach that pays off. Case in point: Hanna’s a stealth “one-woman ambassador” for (steady-state

  2. Episode · Aug 12, 2026

    Sj Hockett of IRL Sports: Bikes, zines, bad teachers (opens the original)

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    In conversation with Sj Hockett (she/her/they) creative and founder of IRL.Sport : ‘An independent online and print publication exploring sports and movement from an outside perspective.’ Manchester-based Sj resides with her partner Izzi and KhⒶos, the pug cross. She’s worked in apparel design and visual identity for international cycling brand, MAP, as a Creative Director for Knog and Design Director for Space Between. Currently working on creative projects with Work in Progress Ldn, and Domino

  3. Episode · Jul 21, 2026

    Popular's Kel Rakowski: Growing a Substack, physical archives, Doechii (opens the original)

    Episode notes · Positive tone

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    Creative advisor and entrepreneur, Kel Rakowski ( of @h_e_r_s_t_o_r_y ) joins me with her dog, Mishka, at home in Brooklyn to talk about her three pillars of focus: creativity, process and taste. A self-identified “late-bloomer,” Kel’s personal story starts with making friends on the internet as a teen, and spans coming out, founding (and selling) a multi-million dollar business, losing her creative self, finding her creative self and growing her Popular Substack to 10k+ 📈 subscribers. But no he

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