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Next in Media

Big and small questions about media, advertising and marketing

Newsletter · By Mike Shields · English · Official site

Indexed issues, last 90 days
14
Latest publication
Sep 29, 2026
Audience
Checking…
Earliest in this view
Jul 28, 2026

Latest issues

  1. Issue · Sep 29, 2026

    How Seriously Should We Take Meta’s Creator Overtures? (opens the original)

    Excerpt

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    <img alt="" class="sizing-normal" height="1024" src="https://substackcdn.com/image/fetch/$s_!UFzV!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc7f86de3-6413-4e5e-907f-10c59d71c73b_1024x1024.p

  2. Issue · Sep 24, 2026

    YouTube Wants to Take on an Even Larger Role in the Brand Creator Marketplace (opens the original)

    Excerpt · Positive tone

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    <img alt="" class="sizing-normal" height="1024" src="https://substackcdn.com/image/fetch/$s_!b3Ud!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F02da084b-33b9-4ab7-a3ea-757ebaec2254_1024x1024.p

  3. Issue · Sep 22, 2026

    Advertising is Going AI. TV Isn’t. (opens the original)

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    <img alt="" class="sizing-normal" height="1024" src="https://substackcdn.com/image/fetch/$s_!kW7t!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c915b0d-6523-4727-9b21-fdec76274d36_1024x1024.p

  4. Issue · Sep 17, 2026

    Creator Advertising Spending May Never Get Organized (opens the original)

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    <img alt="" class="sizing-normal" height="1024" src="https://substackcdn.com/image/fetch/$s_!2M4F!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1f5edbe7-10ec-4b6b-88a8-cb7cd7bfd919_1024x1024.p

  5. Issue · Sep 15, 2026

    How Betches Used Its Own Creators to Launch a Social-First Sitcom (opens the original)

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    Web publishers are hurting. Search referrals are drying up, social media traffic is unreliable and revenue sharing models are unpredictable. Plus, there is more professionally-produced and creator-driven content available to stream than ever before.Sounds like a great time to launch an original scripted series.That’s what the millennial and Gen Z-focused-publisher Betches did over the summer with “Sisters” - a three-episode series created by a pair of in-house creators/senior vide

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