HeyJaredNext In Culture
Cultural critiques and brand observations for professionally curious people.
- Indexed issues, last 90 days
- 6
- Latest publication
- Sep 21, 2026
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- Earliest in this view
- Jul 10, 2026
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Let the Rage Train the Machines (opens the original)
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TL;DR While the internet argued about whether Sydney Sweeney’s ad was good or bad publicity, the machines were learning that “Sweeney,” “betting” and “women’s sports” belong together, with millions of humans doing the training for free.If you were online last week, you must have seen the debate. Did Sydney Sweeney, the queen of ragebait, cross a line by fronting a sports betting promotion? Does the backlash help or hurt the brand?Media and marketing people fought it out for a couple of days, but
Next in: Brand Advertising (opens the original)
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TL;DR: The Mad Men era is done. Advertising is discovering its new role in a world where everyone hates ads. Three responses are emerging. Ambient attention is brands staying deliberately in the background, designing moments people want to recreate. Method placement is putting a fictional world's rituals into real life, not products into fiction. De-debut is mainstream artists performing beneath their fame to reclaim credibility.
Next in: Media (opens the original)
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TL;DR: Cultural power is moving from institutions to feeds, creators and algorithms. Disney is licensing its IP to fans, pop is adapting to algorithmic selection, and a16z is investing in real-time narrative control. The old gatekeepers are no longer deciding what gets seen; they are learning to operate inside the systems that do.For most of modern cultural history, institutions decided what you saw and heard. Record labels decided what got played on the radio, newsrooms decided what counted as
The Big Soccer Cup Came and Went. Now What? (opens the original)
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TLDR: The FIFA World Cup gave Americans a new taste for soccer, but MLS will likely fail to turn the attention into fans. Global sports win new audiences through stars, rituals, rivalries, and stories that give strangers a way in. Visibility creates curiosity, but only culture creates fandom.On July 19, inspired by the desire to make noise, New York soccer fans in Times Square climbed poles and, after screaming “España, España” a few times, slipped back to “Fuck Trae Young*” and “Knicks in five.
In Defense of Universal Weirdness (opens the original)
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TL;DR: Creativity expresses truths that language alone cannot carry. Through fashion, internet culture, music, and bio-art, creative work reveals hidden assumptions about beauty, identity, emotion, and decay, changing how we see the world. The value of creativity lies not in the medium or technical achievement, but in its capacity to transform perception.Next In Culture has quite a few subscribers! Thank you, it’s very cool. So here I am, just saying hi, and sharing some of my best finds of the
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