HeyJaredNew Books in Architecture
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Greg Castillo, “Cold War on the Home Front: The Soft Power of Midcentury Design” (Minnesota UP, 2009) (opens the original)
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If you grew up in the 1960s or 1970s in suburbia, you probably lived in a smallish ranch house that looked like this. That house probably had an “ultra modern” kitchen that probably looked like this. I grew up in such a house and it had such a kitchen. In fact, I think my mom, sister, and self were models for this ad. (Or may be not. My mom never baked, had a job, and generally dressed in what she called “slacks.” Very modern indeed.) Anyway, we didn’t know it, but our house, kitchen, and “life
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