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NESS

Clear thinking about content strategy, storytelling, and the creative life.

Newsletter · By John Peabody · English · Official site

Indexed issues, last 90 days
6
Latest publication
Sep 2, 2026
Audience
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Earliest in this view
Jul 9, 2026

Latest issues

  1. Issue · Sep 2, 2026

    The Feeding Frenzy in My Feed (opens the original)

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    Ness is about making and thinking about content strategy, storytelling, and the creative life. To support this project and gain access to our subscriber chat and archives, please consider subscribing.When the Big Fish Come Close to ShoreFor those not tracking: the waters off New York and New England have gone wild with apex predators this summer. Videos have been stacking up for weeks now, eac

  2. Issue · Aug 31, 2026

    What Is Social Media When It’s Not Social Anymore? (opens the original)

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    Ness is about making and thinking about content strategy, storytelling, and the creative life. To support this project and gain access to our subscriber chat and archives, please consider subscribing.What is Social Media When it’s Not Social Anymore?I’ve been kind of mulling this one over for a bit, and it’s not a new thing, but I’m going to share some thoughts based on four signals I’ve seen over the last 6 months or so and what this means if you

  3. Issue · Aug 11, 2026

    AI Won't Kill Writing (opens the original)

    Excerpt · Neutral tone

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    <img alt="" class="sizing-normal" height="1941" src="https://substackcdn.com/image/fetch/$s_!VyUD!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff98b3603-d909-40dc-85a9-911e4c2d9958_5712x4284.

  4. Issue · Jul 28, 2026

    Legacy is the Moat (opens the original)

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    <img alt="" class="sizing-normal" height="1092" src="https://substackcdn.com/image/fetch/$s_!JQdS!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e594cd3-1da9-4e2a-bddd-e5ebe7ee1a61_1600x1200.p

  5. Issue · Jul 21, 2026

    80 Artists, One RV, Zero Algorithms (opens the original)

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    A few weeks ago, some good, mysterious music content started bubbling up on my feeds from the Newport Folk Festival team. They’d launched a new handle, @seatoshiningseaproject, and begun sharing what looked like a road trip, or maybe a pilgrimage. Just enough music, RVs, rest stops and barbecue joints to pique my interest.Fast-forward to the beginning o… Read more

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