HeyJaredNerdlab
If you want to design your own games, this podcast is for you. We will dive deep into topics like development tools, game mechanics, card design, marketing and discuss everything you need to know to start your first Kickstarter campaign.
- Indexed episodes, last 90 days
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- Sep 28, 2026
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- Sep 28, 2026
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101 – Inside Board Game Marketing at Nerdlab Games (opens the original)
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In this episode, I talk about a fundamental shift in our marketing strategy at Nerdlab Games. We’re moving away from focusing primarily on short-term, ad-driven clicks and putting much more emphasis on building long-term fans and communities around our games. I’ll share why I believe this shift matters, what we’re changing, and how we want to build relationships with players that go far beyond a single purchase. If you want to check out the first implementation of that shift, you can signup for
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