HeyJaredNatalie Felikian
From idea to reality: a behind-the-scenes look at launching and scaling a consumer brand. Join me weekly as I share the raw, unfiltered journey of product development, brand building, and entrepreneurship—lessons, wins, and the nitty-gritty of making it h
- Indexed issues, last 90 days
- 7
- Latest publication
- Sep 28, 2026
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- Earliest in this view
- Aug 19, 2026
Latest issues
HOT BAR AT HOME: Week 7 (opens the original)
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Welcome back to another week of HBAH!!If you’ve been following along, you probably saw that my brand LAV just launched a breakfast burrito collab with Rito’s featuring a limited edition Chipotle Tahini, and apparently I’ve had breakfast on the brain ever since. <a href="https://www.hotplate.com/ritos?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAcGRvZgJzcnRjBmFwcF9pZA85MzY2MTk3NDMzOTI0NTkAAacmq1CCrchKwpoN6t-Q98Sgh60EQgXVCAfkT1IPAI9sXejlD9
HOT BAR AT HOME: Week 6 (opens the original)
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Welcome back to another week of HBAH!!It’s officially the first week of fall, so naturally the cold case needed a little seasonal refresh.This week we’re making sage and caramelized onion chicken meatballs, a kale white bean salad with roasted delicata squash, bacon and veggie egg bites, and a date espresso chia pudding.As always, make the whole menu, pick and choose what sounds good, and swap
HOT BAR AT HOME: Week 5 (opens the original)
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Welcome back to another week of HBAH!!This week’s menu is even better than the last. We’re going a little Asian-inspired with creamy coconut rice, sesame-crusted salmon bites marinated in a tahini sauce, a crunchy Chinese chicken salad, and protein cookie dough stuffed dates for something sweet.As always, make the whole menu, pick and choose what sounds good, and swap in whatever you already ha
HOT BAR AT HOME: Week 4 (opens the original)
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Welcome back to another week of HBAH!! I cannot believe I’ve been at this for a whole MONTH. Sometimes it can be tough to stay consistent with a series, especially if you’re only truly doing it for content purposes. Well, don’t worry because I’m kinda addicted to this one. I absolutely LOVE having prepped food on hand, am having so much fun building these menus, and most importantly, am so in awe by the response from all of you!So for this week’s menu, I made PB&J overnight oats, <span style="co
Hot Bar at Home: Week 3 (opens the original)
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Week three of Hot Bar at Home, and I’m officially addicted to the game.I was struggling a bit to come up with my menu for this week, but I’m pretty pleased with how everything turned out. Dare I say this may be my favorite week yet!I made super spiced cauliflower with a tahini drizzle, turkey hummus collard green wraps, slow-roasted Japanese sweet potatoes, and pb banana protein oat bars.The be
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