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Naming At Scale

Insights from The Naming Group on how brands use naming to power their businesses from the inside out.

Newsletter · By Nina Beckhardt · Official site

Indexed issues, last 90 days
2
Latest publication
Aug 28, 2026
Audience
Checking…
Earliest in this view
Jul 17, 2026
The latest indexed work is over 30 days old. There may be a gap in what we hold.

Latest issues

  1. Issue · Aug 28, 2026

    Naming at Scale: Who's Keeping Track of all the Names? (opens the original)

    Excerpt · Critical tone

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    Subscribe now<img alt="" class="sizing-normal" height="1456" src="https://substackcdn.com/image/fetch/$s_!uW9d!,w_1456,c_limit,f_auto,q_auto:good

  2. Issue · Jul 17, 2026

    Naming at Scale is The Business of Naming (opens the original)

    Excerpt · Positive tone

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    Subscribe now<img alt="" class="sizing-normal" height="1456" src="https://substackcdn.com/image/fetch/$s_!hYP2!,w_1456,c_limit,f_auto,q_auto:good,

Publishing over time

Last 90 days. Choose a month to open its work.

Recurring subjects

Named in the text we hold. One piece can cover several.

Audience

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About this data

Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.

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