Name it! by noName
Name it! by noName is a newsletter aiming to offer styling advice, shopping recommendations, current obsessions and more - curated by Sophie Jebsen
- Indexed issues, last 90 days
- 10
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- Sep 25, 2026
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- Jul 11, 2026
Latest issues
Name it! Favourite runway collections so far (opens the original)
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First off a message: I’ve been occupied planning for our Trunk Show in London this weekend at Louisa Guinness Gallery on Kensington Church Street (Louisa sourced the stunning Alexander Calder earrings Kendall Jenner wore during Venice Film Festival). If you are in London, stop by and say hi! We’ve received some great new styles and colours (elephant grey!) for
Name it! From Runway to Real Life AW26 (opens the original)
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Autumn is finally here, and as I’ve mentioned before, I love looking back at the season’s runway collections for inspiration. This season, styling feels more important than it has in a long time. It’s less about a few “must-have” pieces, and more about how clothes are put together: unexpected layers, bold pops of colour, exaggerated textures and a more distinctly feminine silhouette.From the Autumn/Winter 2026 collections, there are four themes in particular that I want to bring in
Name it! September dressing (opens the original)
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I feel like I’ve been away from my closet for months…which I kind of have too (I spent the last two weeks in Oslo with a minimal amount of clothing). As a result I’ve missed my clothes - a good thing when you are on a shopping hiatus! I do have quite a long and tempting wish list though, which you may have seen in last week’s Substack. Name it! AW26 fashion wish listI was so excite
Name it! AW26 fashion wish list (opens the original)
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As you probably know by now I love making lists - to do lists, shopping lists, wish lists - you name it (pun intended). I also love the organised layout of a spreadsheet (…), and therefore decided to make a spreadsheet with all our, noName’s, fashion obsessions. From our current wish lists to recent purchases, we want to share it all with you!I very rarely impulse shop, and to keep a list over things I’ve seen and like is a good way of ensuring I make considered purchases. You can read how I jus
Name it! Autumn moodboard (opens the original)
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I was asked to put together a moodboard for the interior magazine BoBedre in Norway. When I was younger I would plaster my bedroom walls with cutouts from magazines of anything I found inspiring at the time. <img alt="" class="sizing-normal" height="831" src="https:
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