HeyJaredMy Weekly Marketing
Join conversations about marketing, business, and life-in-between with marketing strategist Janice Hostager and a variety of world-class entrepreneurs! We will fill you with step-by-step training, marketing strategy, and life experiences from where life and business intersect.
- Indexed episodes, last 90 days
- 11
- Latest publication
- Sep 22, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
What Your Customers Aren’t Telling You–But You Need to Hear with Sarah Tjoa (opens the original)
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Your customers are giving you marketing answers all day long, but most of us rush past the clues. I’m joined by Sarah Tjoa, managing director of Noble West, to break down what “listening” really means in modern marketing and brand strategy, especially now that AI and automation make it easier than ever to publish words that sound right but say nothing. We dig into how marketing falls flat when we lead with generic claims like “premium” or “high quality,” and why those phrases become “words t...
Email Marketing in the AI Era: What’s Working Now with Adri Kopp (opens the original)
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AI is writing faster than any of us can think and that can make email marketing feel like you can just hand it over to ChatGPT. But don’t buy that narrative. Email is still one of the best channels for small businesses to build trust, increase retention, and drive sales, but only if your messages sound like a real person and give subscribers a reason to keep opening. We’re joined by Adri Kopp, an email strategist and copywriter for course creators and heart-led brands, who brings a surprisin...
How to Get More Traffic to Your Website (opens the original)
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Your website can be stunning, your offer can be dialed in, and your copy can convert, yet your calendar still stays empty for one simple reason: nobody can find you. In this episode, I’m pulling apart the traffic problem most small businesses get wrong. The goal is not more eyeballs. It’s more of the right people landing on your site, without you turning into a full-time content creator or dumping money into ads. I walk through three practical traffic sources and where they fit in the trail ...
Why Your Website Gets Visitors but Not Customers (And What to Fix) (opens the original)
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Your website can be gorgeous and still quietly lose you clients in seconds. In this episode, I share a simple way to spot what is really happening when someone lands on your homepage, clicks around for a moment, and disappears and why the answer is usually not a full redesign or “more traffic.” We break down the five layers of a website that actually works. We talk through the shift from thinking “Is my website good enough?” to asking the question that matters more: “What do I want a visitor...
5 Marketing Mistakes Costing You Customers (opens the original)
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Entrepreneurship makes marketing feel like a hundred disconnected tasks, and fear can push us into scattered efforts that do not add up. In this episode, I walk through five common small business marketing mistakes and the simple fixes that create a clear Trail to the Sale™ from stranger to customer. Trying to be everywhere at once. Making it about you. Selling the offer instead of the outcome. Jumping from the first date to the proposal Letting the not now people di...
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