HeyJaredMy Best Campaign
We sit down with Senior Marketing Leaders (CEOs, CMOs and Marketing Directors) to learn about their journey to their current role and hear about one career-defining campaign—maybe it was their first global spot, or a major rebrand, or a video that went viral, or maybe…
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 26, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 3, 2026
Latest episodes
Why Patagonia’s Anti-Marketing Works | Aileen Ottenweller, Director of Brand & Impact, Patagonia (opens the original)
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Can protest be a form of marketing? Patagonia has been an industry outlier since its inception, pushing the bounds of what traditional "marketing" can look like. From their iconic "Don't Buy This Jacket" campaign to their $11 million giveback initiative launching this September, the outdoor brand was built on defying convention. On today's episode, we sit down with Aileen Ottenweller, Director of Brand and Impact at Patagonia, to explore what it looks like when brands stay true to their values a
Building an Outdoor Giant: From Lululemon's Rise to Leading Brand at Arc'teryx | Jurgen Watts, Arc'teryx (opens the original)
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Arc'teryx VP of Brand Marketing, Jurgen Watts, on goal setting, trusting the process, and building a career in the marketing big leagues. Jurgen shares how his early days at Lululemon during its heyday shaped his approach, and how a community initiative now entering its 19th year keeps one of outdoor's biggest brands rooted in its heritage—all while staying a dominant force in the industry. LINKS Jurgen on LinkedIn Lululemon Arc’teryx Arc’teryx Academy Arc'teryx Rebird Monday x Arc’terx Rebird C
How Vivobarefoot Turned "Barefoot Shoes" Into a Movement | Nicholas Charlier, Vivobarefoot (opens the original)
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Vivobarefoot is the brand behind footwear's biggest phenomenon: the barefoot shoe. As General Manager, Nicholas Charlier has helped the brand break out of its niche—winning over outdoor enthusiasts and health-conscious consumers while breaking through with Gen Z trendsetters. In this episode, Nicholas unpacks how to balance brand purity with aspirational growth, and why a rock-solid brand foundation—knowing exactly why you do what you do—is the real key to long-term brand longevity. LINKS Nichol
Outdoor Research’s 3 Year Brand Awareness Strategy | Chris King, VP of Brand, Outdoor Research (opens the original)
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This outdoor brand introduced a new product category that turned a profit within the first 6 months. Later, they hosted a giveaway that grew their email list by 90,000. This is an interview with the man who made it happen. Chris King is the VP of Brand at Outdoor Research, a legacy technical brand known for their high-performance gear. In this episode, Chris dishes his expertise on the importance of market research, his three year brand awareness strategy, and how embracing mountain biking turne
7 Lessons from the World's Best Marketers (opens the original)
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This episode is a masterclass for marketers ready to fast-track brand growth. Amanda distills the sharpest lessons from the world's best marketers featured on this very podcast—covering how to build a shared vocabulary with your audience, when to push and pull your creative budget, why traditional marketing deserves a second look, and when to stop listening to the algorithm. Each lesson comes with a direct call to action, so you can put it to work immediately. LINKS Switchback Event Danny Segal
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