HeyJaredMuthership Creator Strategy
Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 18, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 3, 2026
Latest episodes
#206 - Maximize Your Social Media Channels (opens the original)
Read excerpt
This episode is about efficiency: getting visibility on every platform without multiplying your workload. Helen walks through her own recent experiments, especially on LinkedIn, a platform where she barely posts and has low engagement, but where the right people are quietly watching and it's led to real client and business opportunities. She also breaks down how she's turned viral trend tutorials into email list lead magnets, and closes with a personal story about instruction quality that ties b
#205 - Understanding AEO vs SEO (opens the original)
Read excerpt
AEO (Answer Engine Optimization) is showing up everywhere in client conversations right now, and it's changing how brands and creators approach YouTube. Where SEO gets you found in a search, AEO gets you quoted as the answer when AI tools cite sources. This episode breaks down the shift toward longer-form YouTube content built for AEO, walks through the Muthership Studio's move into its own branded app, and shares a hard lesson learned about Apple's in-app purchase cut. Key Points AEO vs. SEO: S
#204 - Storytelling as a Content Strategy (opens the original)
Read excerpt
The Content That's Winning Isn't the Content That Sells Branded and creator content wins right now when it entertains first and lets the brand show up almost as an afterthought. Ad spend can inflate views without making content actually work. Examples: Duolingo's early public-stunt era, Sensodyne's leaf-blower dentist spot, and Liquid Death's full commitment to chaos over any hook-line-CTA formula. On the creator side, a cautionary example: someone whose only content is "I'm posting to grow my f
#203 - One Size Does Not Fill All Creators (opens the original)
Read excerpt
This week's episode came straight out of a studio hours session that hit me hard. A seasoned creator asked a simple question about overlays, and suddenly I realized: the advice that works for a confident, camera-natural storyteller can completely miss the mark for someone who's newer, a little nervous, and reading off a teleprompter. In this episode, I breaks down: • Why "just add overlays" (or any blanket editing advice) isn't one-size-fits-all, and how to figure out what YOUR speaking videos a
#202 - Editing = Attention Management (opens the original)
Read excerpt
In this episode of Muthership Creator Strategy, I dive into quick-cut editing and why editing pace is one of the biggest levers for keeping viewers from scrolling past your content. I share the story behind this episode: in my Monday studio meeting, I demonstrated fast-paced product editing (no talking head, just quick cuts) and got such glowing feedback that I knew I'd struck a chord. I even play a voice note from one of my studio members who cut her editing time from hours down to fifteen to t
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.