Music Tectonics
The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. The podcast includes news roundups, interviews, and more. Our host is Dmitri Vietze, CEO of PR firm rock paper scissors.
- Indexed episodes, last 90 days
- 13
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
How Direct-To-Fan Unlocks Revenue (opens the original)
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This week on the podcast, we're on revenue multiplier 7 on our Rising Tide miniseries: direct-to-fan. First, Mag Rodriguez, founder and CEO of EVEN , makes the case that most artists are leaving serious money on the table by skipping direct-to-fan entirely, and why you don't need a big mailing list to start selling directly to fans. Then, J Edward Keyes, editorial director at Bandcamp , explains why CDs are suddenly outselling vinyl with younger fans, and walks through some of the free features
Fan Growth Tech: More Fans, Buying More Things (opens the original)
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What does it actually take to turn followers into fans who buy? This week, we're digging into Fan Growth, one of the 8 revenue multipliers in our Rising Tide miniseries. First, DJay Brawner of TUFF MGMT and MANAGR breaks down why the real work often starts before you grow your audience, making sure you're collecting the money from the fans you already have. Then, Megh Vakharia of SymphonyOS shares how AI agents are turning discovery moments into direct revenue, from automated ad campaigns to cat
More Music Means More Growth: The New Job of Distributors (opens the original)
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What is a music distributor actually responsible for in 2026? This week on the Music Tectonics podcast, we're focusing on distribution and artist services as a revenue multiplier. It used to mean one thing: getting your music onto Spotify and Apple. Now the companies doing that are pitching marketing, financing, even A&R, and we're asking what's real and what's marketing. First, Daouda Leonard of CreateSafe traces how we got here, from physical distribution through companies like Koch, to TuneCo
What if Generative AI Grows the Music Business? (opens the original)
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What if generative AI actually grows the music business instead of shrinking it? This week, Dmitri Vietze tackles the AI question everyone's tired of hearing about, but from a different angle. First, Matt Adell, co-founder of Musical.ai , breaks down the $20 billion opportunity sitting inside AI music, and what it actually takes to get consent, attribution and compensation right instead of scraping music without permission. Then Gaurav Sharma, founder of Hook , makes the case for AI as an amplif
New Forms of Licensing: How Businesses, Apps, and Games Pay for Music (opens the original)
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What happens when businesses, apps, and games use music without really paying for it? This week we're on the third revenue multiplier of our Rising Tide miniseries: new forms of licensing hiding in plain sight. First, Soundtrack CEO Ola Sars breaks down the 40 billion dollar market for background music in businesses, and why more than 80% of companies playing music today are doing it the wrong way. Only 5% of US businesses are fully compliant on public performance licensing, and that gap is cost
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