Music Lessons and Marketing
Are you a music school owner eager to grow your teaching business and attract more students? This podcast is your go-to resource for applying proven marketing strategies and business fundamentals tailored to music schools.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 18, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
How to Get More Parents to Say Yes to Group Classes | EP 294 (opens the original)
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In this episode, I break down why the group class pitch that makes perfect sense in your head falls flat the second it comes out of your mouth on a call. It's not your program. It's timing and messaging, and most schools get both wrong before they even realize it. Key ideas covered: Why every parent already has a "movie" playing in their head before they call you Why explaining your group class too early kills the sale The exact questions that get a parent to reveal what they're really buying Wh
Why I Stopped Making Kids Earn Their Way Into a Band | EP 293 (opens the original)
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For years, I had one problem at my music school that drove me crazy. I could always tell which kids were most likely to quit, and it wasn't the ones who hated music. It was the ones who never got the chance to feel like a musician before they ran out of patience. In this episode, I break down why bands keep kids enrolled in a way private lessons never will, and why I built an entire program around putting total beginners in a band on day one. A few of the ideas we dig into: Why bands create iden
Why Group Classes Teach What Private Lessons Can't With Kelly Bennett | Ep 292 (opens the original)
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In today's episode, I sit down with Kelly Bennett, co-owner of Valencia School of Music in Westfield, New Jersey, to talk about something a lot of school owners get wrong about their youngest students. Kelly has been running her Kidzrock program since 2019, and right now she has around 40 kids enrolled with another 15 to 20 sitting on a waitlist. We dig into exactly how she built that, and honestly, about ten minutes into this conversation I was taking notes on my own program. Here's what we cov
How to Build a "War Room" for Your Music School (And Make Time to Grow) | EP 291 (opens the original)
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In this episode, I talk about something that completely changed how I run my music school: the war room. If you've ever felt like you're constantly reacting instead of actually leading your business, putting out fires instead of planning ahead, this one's for you. I break down why that reactionary mode works fine when your school is small, and why it starts to fall apart as things get more complex. Then I walk you through the exact system I use to fix it, and no, it's not another app. Key ideas
Why Your Best Teacher Just Said No (And What It Really Means) | EP 290 (opens the original)
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In this episode, I talk about something that happens in almost every music school at some point. A great teacher, sometimes your best one, tells you no. You ask them to take on something new, and they push back, and it catches you off guard. I dig into why that happens, and what it actually reveals about the kind of leader your teachers think you are. Because a "no" is rarely about the task itself. A few of the key ideas I cover: Why asking a teacher "would you like to do this?" almost always ge
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