Motortrain
This podcast is my take on the motor trade, daily business, marketing and OmniChannel, training, coaching and management. My experience spans 40 years in sales and management, currently working from sales person to Group General Manager of multiple sites in Australia.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Aug 4, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 4, 2026
Latest episodes
Conversation Selling- Modern Auto Sales Secrets (opens the original)
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This podcast offers automotive sales pros actionable frameworks to master today's buyer journey, build genuine rapport, handle objections, nail negotiation, and close deals. Host Allan Debarge shares proven word tracks and techniques for transitioning from digital research to showroom trust, and reading reading buyer cadence.
Automotive Storytelling Masterclass Guide (opens the original)
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This comprehensive podcast talks about automotive professionals how to sell using storytelling. It covers the neuroscience behind stories, differentiates features, benefits, and stories, and provides frameworks like EPIC and POPP. Role-specific techniques for sales, F&I, service advisors, and BDC are included.
Sales Objections: Your Gateway to Closing More Deals (opens the original)
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Objections signal buyer engagement, not resistance. Top sellers use five key strategies: pausing and acknowledging calmly, clarifying true concerns, applying the Feel-Felt-Found empathy method, reframing objections around buyer priorities, and responding in the buyer’s language. Mastery comes from analyzing...
Future-Proofing Auto Dealerships (opens the original)
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Auto dealerships face disruption from OEM direct sales and digital-first consumers. Success now requires a shift from transactional selling to retention, data-driven operations, workshop productivity, and strong branding. Key strategies include operational intelligence, scalable systems, customer-centric...
Building High-Performance CX Team (opens the original)
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This comprehensive podcast from MotorTrain Academy details strategies for creating a high-performance team culture in automotive service departments. It covers the business case for customer experience (CX), effective complaint handling, loyalty-building, retention strategies, and CX measurement.
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