HeyJaredMorning Brew for Marketing Executives
Welcome to a podcast where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader.
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16 Jaspreet Arora from TCS | How I lead my marketing function: From support function to strategic business partner (opens the original)
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Marketing in complex B2B is no longer just about running events or creating more content. But how do you build intimate, trust-led relationships in the Nordics when your global corporate engine moves at the scale of 600,000 employees? Tata Consultancy Services (TCS) is one of the largest tech services companies in the world. With nearly 60 years in business and a presence in over 50 countries, they operate at a massive scale. Still, the TCS Nordic team takes strategic global goals and localizes
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