HeyJaredMore Than Meats The Eye
An in-depth exploration of strategies to reduce global meat consumption.
- Indexed issues, last 90 days
- 4
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- Sep 10, 2026
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- Jul 23, 2026
Latest issues
I Built a Calculator to Measure Your Nudge Impact (opens the original)
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Most of my writing focuses on strategy — what policies are best, what messaging tactics will actually change someone’s mind, and how we can build the meat reduction movement at scale. Today, I have something new to share with you: a resource you can use to convince someone to actually create large-scale change.I’m excited to show you the Plant-Based Nudge Calculator, a fresh, interactive tool I developed<a class="footnote-anchor" href="#
Why Telling People How Bad Factory Farming Is Doesn't Always Work (opens the original)
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Today, I published a report on what the public really thinks about factory farming, and it has changed how I view our messaging strategies.The report, written in collaboration with Laila Kassam and Natalie Braine from Project Phoenix, is based on a survey of 2,000 people in the UK to better understand their views on factory farming. What we found was pretty optimistic! Two-thirds of Brits say that factory farming is wrong or raises moral concerns, 54% want it ended or phased out (not just regula
Being Right isn’t Enough to Go Viral. Here’s What Is. (opens the original)
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In my last post, I explored how people’s anger about AI data centers is disproportionately high compared to the water waste from factory farming. This myth isn’t the only environmental statement that punched above its weight class — remember that summer when we all collectively decided to ban plastic straws to save the oceans? Yeah, plastic straws, those little buggers that make up less than <a href="https://www.axios.com/2018/07/22/plastic-straws-play-only-minor-role-in-global-plastics-pollut
AI Isn't Draining the Rivers. Your Dinner Is. (opens the original)
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I knocked over a full glass of water about four paragraphs into writing this piece. That moment of clumsiness used more water than every question I’ve asked Claude to research the whole post — and almost certainly more than my entire month of AI use. But here’s the thing: if we actually cared about water, we’d look at the dinner table, where a single meatloaf matters orders of magnitude more than a lifetime of chatting up Chat.And then the mystery that really gets me: how did a stat this shaky s
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