HeyJaredModern Marketing + Measurement
Exploring the evolving landscape of analytics, attribution and marketing performance and expert insights, industry trends and actionable strategies.
- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 7, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
Real Numbers, Marketing Numbers, and Wasted Ad Spend Featuring Nick Morley, CEO, Lunio (opens the original)
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In this episode of Modern Marketing & Measurement, we are joined by Nick Morley, CEO of Lunio, to talk about why advertisers should not rely on ad platforms to grade their own homework. We discuss the hidden waste inside performance marketing, how independent verification can give marketers more confidence in their numbers, and why finding wasted spend creates an opportunity to reinvest in growth. Follow us on social! Linkedin Instagram X Facebook
Better Data, Faster Decisions Featuring Gladys Kong, CEO, Azira (opens the original)
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In this episode of Modern Marketing and Measurement, we are joined by Gladys Kong, CEO of Azira, to talk about why more data does not necessarily lead to better marketing. We discuss how location and transaction data can provide a more complete picture of consumer behavior, why data has a shelf life, and how AI is giving marketers more time to ask questions, test ideas, and focus on strategy. Follow us on social! Linkedin Instagram X Facebook
The Computer Has Eyes So Fix Your Discoverability with Ross Kramer of Listrak (opens the original)
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Today's guest is Ross Kramer, Co-Founder and CEO of Listrak, a digital marketing platform for retailers and brands. A unified customer profile is necessary for creating better personalization, but Ross also breaks down how AI agents are changing product discovery, and why being discoverable now goes beyond traditional SEO. As Ross puts it, “computers have eyes,” which means if AI is doing the shopping, brands have some new rules to learn about getting found. Follow us on social! Linkedin Instagr
Turning Every Package into a Marketing Channel (opens the original)
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We're wrapping up this season of Modern Marketing and Measurement with a full-circle conversation: bringing packaging, the original marketing tool, into the future with QR codes and AI-powered experiences. Our guest is Jenny Stanley, Managing Director at Appetite Creative. We explore how connected packaging is becoming one of marketing's most measurable channels, why QR codes are the flexible answer to changing regulations, and how AI-powered personalization is turning everyday products into ric
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