HeyJaredMobile Dev Memo Podcast
Mobile Dev Memo is the site of record for mobile advertisers and app developers.
- Indexed episodes, last 90 days
- 14
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 3, 2026
Latest episodes
Season 7, Episode 35: OpenAI's advertising ambitions (with Asad Awan) (opens the original)
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On this week's episode of the podcast, I am joined by Asad Awan , who leads monetization product and engineering at OpenAI. We explore the strategic foundations and product principles behind OpenAI's entry into the advertising space. My conversation with Asad focuses on how conversational AI shifts the advertising paradigm from transactional keyword matching to a deeper understanding of user journeys and intent, all while navigating the tension between monetization / commercial utility and user
Season 7, Episode 34: What if everything turns out alright? (opens the original)
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Among the many disastrous consequences predicted of artificial intelligence is a jobs famine: widespread worker displacement that devastates the economy and brings about a second Great Depression. But that hasn't happened. In fact, the US economy is doing well and, with a 4.1% unemployment rate, operating roughly at full employment, despite other headwinds like persistent inflation. And while whether humanity is "early" in the adoption phase of artificial intelligence is debatable -- I argue tha
Season 7, Episode 33: An oral history of mobile user acquisition (with Nebojsa Radovic) (opens the original)
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On this week's episode of the podcast, I am joined by my friend Nebojsa Radovic , the Senior Director of Mobile User Acquisition at Zynga and a battle-hardened mobile marketing veteran. In the course of our conversation, we discuss the evolution of mobile user acquisition from the era of manual campaign configuration to the contemporary operating environment of automated, AI-driven workflows. We reflect on how the industry has shifted from highly technical, high-headcount operations toward lean,
Season 7, Episode 32: The CAPI revolution (opens the original)
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The Conversions API, or CAPI, represents a revolutionary development in the digital economy: it allows any platform with sufficient scale to extend its advertising scope beyond local context into the broader and more commercially valuable function of behavioral advertising, entirely outside of the purview of a browser or operating system. In this episode, I provide a history of the CAPI and its role in the Everything is an ad network phenomenon. I also explore the fundamental shift in the digita
Season 7, Episode 31: Understanding the privileged position of chatbot advertising (opens the original)
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This week's podcast episode is a long-form companion piece to an article I published last week: The privileged position of chatbot advertising . In this episode, I make the case for why the chatbot advertising model is differentiated from those of both search and social media, feed-based display, and why it benefits from greater targeting scope through the optionality and flexibility it can utilize in determining which signals should inform that targeting, based on the context of a conversation.
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