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Misadventures in Marketing

Misadventures in Marketing is a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups.

Podcast · By American Marketing Assocation - San Francisco Chapter · English · US · Official site

Indexed episodes, last 90 days
3
Latest publication
Sep 13, 2026
Audience
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Earliest in this view
Jul 10, 2026

Latest episodes

  1. Episode · Sep 13, 2026

    Job Search in the Age of AI (opens the original)

    Episode notes · Positive tone

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    Buckle up, MiM-sters! Misadventures in Marketing is wrapping up our third season with a special guest. Episode 10, Job Search in the Age of AI, features Kate Sargent, an executive coach and recruiter, and founder of KJS Coaching and Consulting. Yours truly sat this one out, as my compelling co-host Peter Farago welcomed guest Kate to the show, where they explored career transitions and modern talent dynamics. Drawing on her own journey from retail store management to corporate recruiting, Kate e

  2. Episode · Aug 24, 2026

    No Playbook, No Problem! (opens the original)

    Episode notes · Neutral tone

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    Welcome to Season 3, Episode 9 of Misadventures in Marketing: No Playbook? No Problem! In this scintillating episode of Misadventures in Marketing, hosts Steve Haney and Peter Farago explore how start-up marketing teams deal with creating marketing playbooks that end up being relevant and executable for only a few months, given that AI is upending the landscape every few weeks. We begin the show with industry news, discussing Apple’s record-breaking quarterly revenue—driven by strong iPhone 17 s

  3. Episode · Jul 10, 2026

    Name That Acronym - AI Edition! (opens the original)

    Episode notes · Positive tone

    Read excerpt

    Welcome to Season 3, Episode 8 of Misadventures in Marketing: Name That Acronym - AI Edition! In this energetic Episode 8 of Misadventures in Marketing, hosts Steve Haney and Peter Farago shake things up with a special "AI Edition" of everyone’s favorite game show: Name That Tech Marketing Acronym! As always, the game puts Peter in the hot seat to test his savvy of the latest AI jargon in B2B marketing. From defining Generative Engine Optimization (GEO) and Artificial Intelligence Overviews (AIO

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