HeyJaredMiranda Does Brands
dispatches on brands, social media and the creator economy 💭
- Indexed issues, last 90 days
- 6
- Latest publication
- Sep 18, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 24, 2026
Latest issues
Think in Public is the new Build in Public (opens the original)
Read excerpt
The internet used to be obsessed with watching people build things, now people want to hear people think. There seems to be endless appetite for knowledge content about any topic under the sun, providing it’s delivered in an engaging way.As a result we’ve seen an explosion of creators of this ilk: knowledge creators aka expert creators aka intellectual influencers. They’ve already been given a few different names, but the underlying idea is the same: people building an audience around what they
The ex-CEO of Rhode is really good at marketing her new brand (opens the original)
Read excerpt
Over the past few weeks I’ve been watching Lore roll out their new fragrance, Lil Softie and it’s been VERY GOOD.This is no surprise as Lore is the latest venture by ex-Rhode CEO Melanie Bender. It’s a fragrance brand described as “a world of scents that take you somewhere” and I was immediately interested in their approach to world building.Before fragrance, Melanie spent years working in cosmetics (Versed, Merit, Rhode) and said she couldn’t face launching another concealer or moisturiser.She
How to stay consistent with content when you're kind of a flake (opens the original)
Read excerpt
I’m that incredibly annoying person who discovers a hobby, becomes fleetingly but ardently obsessed with it, procures the equipment and almost immediately forgets about it. I am notoriously bad at sticking with things. So when I realised this week that I've been creating content for two years, I was genuinely taken aback. Part of me can’t believe I’ve actually stuck with it for so long, while the eldest daughter in me berated myself for not having reached a higher follower count. So why, out of
You should be running content experiments (opens the original)
Read excerpt
I’ve taken August off from client work which feels very European of me. The reality is I’m using the time to work on other projects and put together proposals for September, but its nice to feel like I *could* go to the beach on a whim on a Tuesday afternoon.Today’s newsletter covers: How to run content experiments, examples of content experiments in action, a realistic experiment workflow + a roundup of signals I’m currently paying attention to across brands, social media and the creator econom
A field guide to creator marketing (opens the original)
Read excerpt
I’m currently easing back into Substack after a few very fun and chaotic months. I got married and, as per modern wedding culture, had two weddings (the legal bit in Ireland and a big party in Lisbon). In between, I went to Cannes Lions for a week. I stayed in a villa with nine girls I’d never met before, shared a room with one, and was out almost every evening until at least 2am. <a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!Dm0x!,f_auto,q_auto:good,
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.