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Minds of Ecommerce

You often hear stories of ecommerce companies that have grown at record speed. What's their secret? On the Minds ofEcommerce podcast find out what key strategy helped the most successful ecommerce stores scale beyond the million.Raphael Paulin-Daigle interviews the top…

Podcast · By Raphael Paulin-Daigle · English · Official site

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Jul 31, 2026
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  1. Episode · Jul 31, 2026

    How Ridge Uses TikTok Shop and Social Commerce to Drive Ecommerce Growth With Mason Bertrand (opens the original)

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    Mason Bertrand is the Director of Social Commerce at Ridge, the nine-figure DTC brand behind the iconic Ridge Wallet. In this episode, we talk about how ecommerce brands can use TikTok Shop and social commerce to acquire new customers and scale profitably. Mason shares exactly how they're doing it at Ridge, plus his top advice for brands just getting started on the platform. You don't want to miss this one.

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