HeyJaredMindful School Marketing
The Mindful School Marketing podcast discusses topics relevant to independent school administrators and marketers for K-12 independent private schools and camps.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 15, 2026
Latest episodes
140. Is AI Recommending Your School? How Families Find and Choose Schools Now (opens the original)
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Families aren’t just Googling “best private school near me” anymore. They may be asking AI detailed questions about their child, comparing schools across multiple platforms, reading reviews, watching videos, and researching your school for months—or even years—before they ever fill out an inquiry form. In this episode, Aubrey talks with Heather Burchfield and Moira Anderson of Truth Tree about what this changing enrollment journey means for school marketers and admissions teams. They explore how
139. Marketing in Small Schools – Live Panel at the Small School Leaders Conference (opens the original)
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As we kick off a new school year, I’m bringing back one of our favorite conversations, a live panel recorded at the Small School Leaders Conference. It captures something I hear constantly from small school marketing teams: the reality of being one person, or maybe one and a half, trying to keep up with an ever-growing list of channels, campaigns, and expectations. I’m joined by three marketers who live in that reality every day. Lori Kriegel from Wooster School, Andrea Jenkins from St. Luke’s E
138. Mindfulness and Resilience for Today’s School Leaders with Jason Craige Harris (opens the original)
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As we head into a new school year, this is exactly the kind of episode I want school leaders to hear early. I sat in on Jason Craige Harris’s session at the LeadTeam Summit, where he broke down what it actually takes to build a strategy for culture that works, and I left that room energized in a way that stuck with me. So when he joined us on the podcast, I wanted to go even deeper. Jason is a strategist, mediator, and mindfulness teacher who spends his time helping leaders navigate conflict and
137. Rethinking Fundraising: Smarter Strategies for School Advancement with Barbara Barron (opens the original)
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Every spring, schools pour weeks of staff time and thousands of dollars into a gala or auction because that’s what has always been done, even as the return on all that effort keeps shrinking. Barbara Barron joins us in this conversation to talk about why that model is running out of road and what a school might do instead if it actually let it go. We also get into how many separate asks a family absorbs in a single school year before the annual fund even launches, why alumni giving looks so diff
136. AI, Authenticity, and Reels: Smarter Social Media for Schools with Andrea Gribble (opens the original)
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Andrea Gribble manages social media for around 85 schools across the country, so she’s usually the first person to notice when something is shifting for school communicators. In this conversation, we get into the real tension a lot of schools are sitting with right now, how to protect students from deepfakes and misuse without disappearing from social media altogether, and how to keep posting consistently without leaning on AI so much that everything starts to look the same. We also get into the
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