Midlife Business Academy - Business strategies for midlife entrepreneurs ready to grow and get more clients.
You're not starting from scratch — you're starting from experience. And now it's time to build a business that actually fits your life.If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter —…
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- Sep 15, 2026
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317: Convert and Client Experience: The Trust-Building Stages After the Sale (opens the original)
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Most businesses don't stall before the sale, they stall after it. In today's episode, Lori continues the Client Journey Series with two stages that determine whether trust strengthens or disappears: Convert and Experience. Convert is not about convincing someone to buy. It's about stabilizing the decision, setting clear expectations, and helping a new client feel steady enough to move forward without second-guessing. Then Lori breaks down why Experience is not what you deliver, it's how your cli
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