HeyJaredMi3 Audio Edition
A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry.
- Indexed episodes, last 90 days
- 8
- Latest publication
- Sep 24, 2026
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- Earliest in this view
- Jul 23, 2026
Latest episodes
Unpacking Nine’s ‘sofa to street’ proposition: How unmatched local scale and a cohesive cross-channel play will unlock commercial growth for Australian advertisers. (opens the original)
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This year’s Nine Upfronts gave brands and media buyers a decidedly different narrative to engage in, and it wasn’t just down to the high-production, immersive format of its showcase. Nine put forward a confident content slate that exuded what the locally owned and operated media company does best: Breadth of Australian programming, talent and connection across sports, entertainment, drama, news and lifestyle. But secondly, it revealed the engine fuelling how it’s taking all this to market in 202
“Marketing for marketing’s sake is just irresponsible and wrong”: Former CMOs, advisors and board leaders, Stuart Tucker and Nicki Kenyon, on what it really takes to win hearts and minds in the c-suite (opens the original)
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Host: Nadia Cameron, Publisher | Editor – Marketing There is a constant refrain in the marketing industry and it’s this: That many marketers are brilliant at what they do, but very few are brilliant at marketing the actual profession to the CEO, CFO, boards and executive peers. Lying at the heart of this issue is marketing’s persistently problematic commercial nous and its all-too-commonly crippling ability to connect the dots on what it does to business strategy, growth and outcomes. “It’s some
‘Because it matters’: How American Express is redefining what it means to back small business (opens the original)
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Host: Nadia Cameron, Publisher | Editor – Marketing Every financial brand talks about backing small business. American Express has spent 14 years proving it. Now it's bringing that commitment together under a single organising platform: Because it Matters . The American Express Because it Matters platform unites the company's long-standing commitment to small businesses under one strategic idea. From Shop Small to Sporting Small , it brings together multiple initiatives around a shared belief: t
Attention that translates into brand building plus sales punch: Digital out-of-home’s superpower (opens the original)
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Host: Nadia Cameron, Publisher | Editor – Marketing Not all reach is equal and neither is our level of attention: We know it instinctively, we’re told it, and now we’re getting better understanding into how to apply its qualitative impact to achieve mental availability, brand equity and sales uplift. The good news for digital out-of-home users is that the channel not only commands solid, bankable doses of total attention, it’s delivering the short and long for brands more efficiently than other
Agentic AI will reward strong brands built on trust, evidence and customer connection. Mediocre brands will perish (opens the original)
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Host: Andrew Birmingham, Editor - CX | Martech | Ecom Agentic commerce is about to redraw the shopping journey. AI is moving beyond search and recommendation to evaluate products, weigh trade-offs and increasingly make decisions on the customer’s behalf. For brands, a chatbot and a few tweaks for AI search will not cut it. Winning will require trusted data, credible evidence and enough brand strength to ensure the machines do not reduce everything to price. In the latest edition of the Mi3 Marke
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