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Metavertising // Metaverse Marketing

How is marketing going to be in the metaverse? How are we are going to use it? How can marketers ensure that they're exploring possibilities to the fullest? All of these questions (and more) are being answered in my podcast, Metavertising.

Podcast · By Ely Santos · American English · Official site

Indexed episodes, last 90 days
2
Latest publication
Sep 4, 2026
Audience
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Earliest in this view
Jul 27, 2026

Latest episodes

  1. Episode · Sep 4, 2026

    #55 - Inside HTC's AI Smart Glasses Launch: Vive Eagle w/ Thomas Dexmier from HTC (opens the original)

    Episode notes · Positive tone

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    HTC is now in the AI smart glasses race. Thomas Dexmier, VP of Sales and Marketing at HTC VIVE, came on the Metavertising Podcast to talk about Vive Eagle, the company's first pair. We recorded a few days before they went on sale in Europe. Thomas has been at HTC for more than 15 years. Smartphones, then Vive and VR, now this. He says 2026 feels a lot like 2016, with one big difference. Back then HTC was asking people to step into the technology. This time the technology has to disappear into so

  2. Episode · Jul 27, 2026

    #54 - The $1B Smart Glasses Bet Against Cameras w/ Raag Harshavat from Even Realities (opens the original)

    Episode notes

    Read excerpt

    Camera-free smart glasses just hit a $1 billion valuation. Even Realities is betting that the winning pair of AI glasses is the one you forget you are wearing. In this episode of Metavertising, host Ely Santos sits down with Raag Harshavat , developer ecosystem lead at Even Realities and previously at Snap Inc. and Meta, to unpack how the Even G2 became one of the most-worn devices in the smart glasses category without a single camera on board. Raag breaks down the design decisions behind a 36 g

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