HeyJaredMeta Ads: Under the Hood
Welcome to Meta Ads: Under the Hood, the podcast where we explore what drives high-performing Facebook and Instagram ads.
- Indexed episodes, last 90 days
- 8
- Latest publication
- Aug 24, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
5 Mistakes Small Businesses Make When "Testing" Their Meta Ads (opens the original)
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"Until you test, it's just a guess." You've probably heard Megan say it a hundred times — but most small businesses are still testing their meta ads the wrong way, which means they're not really testing at all. They're just guessing with extra steps. In this episode, Megan breaks down the 5 most common testing mistakes she sees, and what to do instead so your data actually tells you something useful. In this episode, Megan covers these mistakes: Testing without a strategy behind it — Throwing AI
Marketing Psychology Behind Pop Culture Hype (opens the original)
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This week Megan welcomes Lume Marketing account manager Britt Brown for her very first podcast appearance. Britt manages a rotation of Lume clients and brings 20+ years of marketing experience to the chat, including running her own family business. The pair dive into one of their favourite team-meeting topics: marketing tactics. In this episode they discuss the Labubu craze, and what it can teach small business owners about the psychology behind why we buy. From there they unpack how the same ta
$18,000 Revenue From $900 Meta Ad Spend with Fi Johnston (opens the original)
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Everyone talks about ROAS like it's the holy grail of ad performance. But according to chartered accountant and business strategist Fi Johnston, it might be one of the most misleading metrics in your business. In this episode, Megan sits down with Fi Johnston — founder of Peach Business, host of the Money Secrets podcast, and a business and finance strategist with 16 years in business — for a refreshingly honest conversation about what actually happens when businesses turn on meta ads, and why t
Black Friday 26: Plan to win with meta ads (opens the original)
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Black Friday came from big-brand retail marketers seeing an opportunity to leverage a cultural event to make money. So when small businesses try to replicate and compete they run into trouble. Small businesses don't have the economy of scale big businesses do Small business blindly follow big business strategy - big biz may be going on sale to capture share of market, or move dead stock. So 70% off makes sense for them. This does not work for small biz. So… how do small businesses make Black Fri
How to create marketing people remember with Mia Fileman (opens the original)
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Have you ever walked away from a conference with pages of notes but no idea where to start? That's exactly how I felt after spending three days at Cairns Crocodiles with Mia Fileman from Campaign Del Mar. In this episode, we're sharing the ideas that made us stop, think, and question the way we approach marketing. We chat about why creativity is making a comeback, why strategy should come before tactics, and why the brands people remember aren't the ones trying to blend in. If you're a founder,
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