HeyJaredMedical Spa Insider
AmSpa Founder and CEO, Alex Thiersch, takes an in-depth look at today's aesthetic entrepreneurs and what makes them successful.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 9, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
Consolidating the Modern Med Spa Tech Stack (opens the original)
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In this episode of Medical Spa Insider, host Alex Thiersch sits down with Daniyal Azal, CEO and co-founder of Decoda Health. Don shares how his team leveraged their background in Y Combinator to build a consolidated, AI-driven operating system designed specifically for elective care practices, including med spas, longevity clinics, and anti-aging centers. They discuss the pitfalls of relying on disconnected point solutions—from booking engines and standalone phone systems to separate EMRs—and wh
Community over Competition: AmSpa Membership and Chapters (opens the original)
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In this episode of Medical Spa Insider, recorded live on the floor at Medical Spa Show 2026, Derek Hauk sits down with four prominent industry voices to examine the evolving state of the aesthetic industry. Michael Zanetti discusses the vital role of state chapters in lobbying for sensible hyper-local regulations and translating military leadership principles into practice management. Lisa Lefanty shares how conference networking blossomed into a long-distance peer partnership and why committing
Responsibility in the Age of Peptides with Dr. Terry Dubrow (opens the original)
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In this episode of Medical Spa Insider, host Alex Thiersch welcomes Dr. Terry Dubrow—board-certified plastic surgeon, star of Botched, and expert consultant for the California Medical Board. Together, they explore the rapidly evolving landscape of peptide therapy, med spa legal compliance, and the regulatory challenges practitioners face today. Dr. Dubrow breaks down the medical board’s stance on unapproved compounds, the critical importance of documentation, and how non-physician providers can
How to 5X Your Referrals in 6 Months or Less (opens the original)
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In this episode of Medical Spa Insider, host Alex Thiersch connects with Lori Werner, founder of Medical Marketing Whiz, to discuss why personal, word-of-mouth referral networks remain the ultimate growth engine for medical spas—even in an era dominated by AI and digital ads. Lori breaks down how practice owners can leverage emerging AI tools like Claude and ChatGPT without losing the human element that builds long-term patient loyalty. She outlines actionable ways to cross-promote with local bo
How to Future-Proof Your Med Spa Marketing (opens the original)
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In this episode of Medical Spa Insider, host Alex Tiersch sits down with Hugo Fernandez, CEO of Just Digital Inc., for an eye-opening conversation on the rapidly evolving intersection of artificial intelligence and medical spa marketing. With 14 years in the digital space, Hugo shares how recent breakthroughs in agentic AI, changing search engine behaviors, and shifting algorithms are fundamentally altering how patients find and book aesthetic providers. But while technology continues to shift,
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