HeyJaredMediaworks Digital Masterclass
Drop-in with Mediaworks to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.
- Indexed episodes, last 90 days
- 5
- Latest publication
- Sep 16, 2026
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- Earliest in this view
- Jul 15, 2026
Latest episodes
MW 215: Why 79% of Housing Providers Have a Digital Weak Link (opens the original)
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Why 79% of Housing Providers Have a Digital Weak Link Your residents don't compare your website with other landlords. They compare it with their bank, Amazon and the last thing they used on their phone. That's the standard you're being judged against, whether or not it's the one you're measured on. So we measured it. The Digital Performance Index scores over 550 housing associations and local authorities on the same five pillars: can residents find you, does the site work, do they complete the t
MW 214: How to Get AI To Recommend You: SEO Content & Technical (opens the original)
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Being cited by AI comes down to three things: what's said about your brand elsewhere (offsite), what's actually on your website (onsite content), and whether AI can find, read and trust it (technical). In Part 1, we covered offsite: how Digital PR builds the authority signals AI platforms look for. In Part 2, we're turning to the other two pillars: getting your own site into shape to earn those citations in the first place.Strong offsite authority only gets you so far if your content isn't struc
MW 213: The Website of the Future: How AI Is Changing Web Design and Development (opens the original)
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The Website of the Future: How AI Is Changing Web Design and DevelopmentYou’ve been invited to:The Website of the Future: How AI Is Changing Web Design and DevelopmentYou've been invited to:The Website of the Future: How AI Is Changing Web Design and Development What if the real shift in web design and development isn't a feature on your website, but a change in how sites get designed, built, experienced and even whether they're needed at all? AI is already reshaping the design process, changing
MW 212: How to Get Your Brand Cited by AI: Using Digital PR to Build a Brand AI Recommends (opens the original)
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When someone asks Google or ChatGPT which brands to trust, what makes one business appear in the answer while another is overlooked? AI platforms do not assess credibility from your website alone. They look for evidence across trusted third-party sources, including media coverage, expert commentary, backlinks and consistent brand mentions. The stronger and more credible that digital footprint becomes, the more likely your brand is to rank in search, appear in AI-generated answers and be recommen
MW 211: AI, Automation and Paid Media: How to Protect ROI When Platforms Take Control (opens the original)
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AI, Automation and Paid Media: How to Protect ROI When Platforms Take ControlOn 17 August, Google is changing how Smart Bidding behaves when campaigns are limited by budget.Advertisers who’ve been consistently outperforming their ROAS targets could soon see costs rise as Google spends more budget to move performance back towards the target. That’s exactly what the update is designed to do, the question is whether that behaviour also improves your business.More spend, more conversions and lower C
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