HeyJaredMediaCat UK Podcast
MediaCat UK is an online publication that covers the media side of the marketing industry. We produce news, analysis and commentary primarily for people who work within brands, platforms, media agencies, and media owners — but also for anyone with a professional interest in…
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- Jul 17, 2026
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‘Clients should ask one question: will the agency’s board talk about you?’ (opens the original)
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Parry Jones became CEO of The Specialist Works in 2023, having worked at the independent media agency for 20 years. It was, he says, 'a long apprenticeship to the big job'. In this episode of the MediaCat UK podcast, we ask Parry about the state of media planning and buying ('the days of somebody being very charming and good at negotiating with a small number of different suppliers are gone'), the state of media in general ('there's so many ways a business can win now') and how to adapt the medi
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