HeyJaredMedia Intelligence
Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society.
- Indexed episodes, last 90 days
- 4
- Latest publication
- Aug 21, 2026
- Audience
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- Earliest in this view
- Jul 31, 2026
Latest episodes
The Long Middle: AI’s age of perpetual competition (Four Futures Series) (opens the original)
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What if the AI revolution succeeds at almost everything—but no single corporate monopoly, government, or master agent actually wins? In this episode of the WPP Media Intelligence podcast, hosts Kate Scott-Dawkins and Sam Weston explore "The Long Middle"—a potential 2035 scenario where AI capabilities grow exponentially, but market competition remains open, messy, and contested. Rather than consolidating into a corporate monopoly ( The Closed Loop ), individual agent dominance ( Agent Commons ),
Borders on the intelligence layer: the sovereign stack (Four Futures Series) (opens the original)
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Kate Scott-Dawkins and Sam Weston continue their "Four Futures" series exploring potential scenarios for AI and advertising in 2035. This week, they dive into The Sovereign Stack —a future scenario characterized by concentrated control driven by public, civic, and government interests. They discuss how nation-states are asserting control over critical AI dependencies like compute, data, and security, how this fragments the global internet into regional intelligence ecosystems, and what this geop
The agent commons: user AI & markets of one (Four Futures Series) (opens the original)
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What if the future of AI isn't controlled by a few massive tech platforms, but by you? In Episode 2 of our four-part mini-series exploring plausible futures for 2035, Kate Scott-Dawkins and Sam Weston flip the board to unpack The Agent Commons —a fully distributed, user-directed vision of the future. In this world, consumers own their own AI agents, manage their data inside private household "data bunkers," and send their software into the market to negotiate, compare products, and make purchase
The closed loop: power, AI, & brand survival (Four Futures Series) (opens the original)
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In the first installment of a four-part summer miniseries, hosts Kate Scott-Dawkins and Sam Weston pressure-test one of four plausible — and deliberately contrasting — futures for AI, advertising, and power by 2035. The scenario under the microscope: The Closed Loop , a world where a handful of vertically integrated platform ecosystems, not governments or open markets, come to govern everyday commercial life. The overarching story: convenience becomes a form of private governance, AI agents beco
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