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MEDIA + DATA + REVENUE

I am obsessed with showcasing the hidden heroes and innovations inside of local and niche media.

Newsletter · By Caleb · English · Official site

Indexed issues, last 90 days
7
Latest publication
Sep 20, 2026
Audience
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Earliest in this view
Aug 1, 2026

Latest issues

  1. Issue · Sep 20, 2026

    She Got 52,000 Views From a City Council Meeting; What Publishers Are Missing | Julie D’Aloiso (opens the original)

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    Hero ProfileJulie D’Aloiso | Founder, SpiderCat Marketing and NordoniaHills.NewsMedia superpower: Julie combines fearless experimentation with creative problem-solving, continually finding new ways to bring useful local information to people wherever they already spend their time.Julie D’Aloiso doesn’t believe the community should have to hunt for its news. Her job, she believes, is to bring the news to them.That conviction has taken her from websites and social media into a growing network of h

  2. Issue · Sep 20, 2026

    Signs Your Media Tech Developer Isn’t Cutting IT | Jacob Fogg (opens the original)

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    Jacob Fogg, Founder & CEO, CopperPressMedia superpower: Translating the complicated world of technology into clear outcomes publishers can understand, evaluate and act on.The Challenge of Media TechPublishers have an unusual technology problem: You may be responsible for managing work you aren’t technically qualified to evaluate.Jacob Fogg has spent nearly 25 years at the intersection of publishing and technology. That’s a rare combination, which makes him a valuable, credible asset. His warnin

  3. Issue · Sep 4, 2026

    The Leadership Mistake That Makes Great Employees Leave | Mandy Richardson (opens the original)

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    Hero ProfileMandy RichardsonPresident, Consumer Division | Arkansas Business Publishing Group / 360 West / Little Rock SoireeMedia superpower: Curiosity! Asking the questions that uncover opportunities, develop people and help the organization rethink what’s possible.Origin StoryWhen Mandy Richardson joined Arkansas Business Publishing Group in 2008, she had sales and corporate training experience, but no media experience.What she did have was curiosity.After starting in sales, leaving and event

  4. Issue · Aug 30, 2026

    20 Years in Media Taught Me This: Stop Trying to Survive Alone | Amber Nettles | Empower Local (opens the original)

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    Hero ProfileAmber NettlesChief Partnerships Officer, EmpowerLocalMedia Superpower: Amber builds ensembles; connecting people, publishers, and revenue opportunities so independent media organizations don’t have to solve their biggest challenges alone.Origin StoryAmber Nettles loves journalism. She just discovered early that her contribution to it might happen outside the newsroom.“I think there needs to be more people finding the money and the way to keep journalism going,” she says. “I think itR

  5. Issue · Aug 20, 2026

    The Biggest AI Mistake Publishers Are Making (opens the original)

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    Many publishers are rushing to solve problems with AI, and with good reason. But technology strategist Jacob Fogg says the smarter move is knowing when AI isn’t actually the answer.AI can solve a lot of problems for publishers. That may also be the problem.As media companies experience early wins with AI, it’s tempting to start looking at every operational headache through the same lens: How can we solve this with AI?Jacob Fogg, founder and CEO of Copper Press, thinks publishers should take a st

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