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Media and the Machine

AI is the biggest technology shift of our lifetime. This show is about how to profit from it together. Each week I talk with the founders and CEOs closest to AI and Content, the ones figuring this out in real time.

Podcast · By Rob Kelly · English · Official site

Indexed episodes, last 90 days
7
Latest publication
Sep 18, 2026
Audience
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Earliest in this view
Jul 7, 2026

Latest episodes

  1. Episode · Sep 18, 2026

    Publishers Block Just 22% of AI Bots. Here’s What They’re Missing (opens the original)

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    My guest today is Gavin King, founder and CEO of Known Agents . He was a software engineering manager for Meta’s Instragram for 7 years before that. This man lives and breathes AI bot traffic Gavin and I dig into a remarkable shift happening on the web: 1/3rd of website traffic is now coming from bots. We break down what those bots are actually doing. And bots often get a bad rap. But, according to Gavin’s data, 96% of the bots actually follow the rules when publishers tell them to stay away. Me

  2. Episode · Sep 4, 2026

    How Sam Altman Gets Power Without Looking Like He's Grabbing It (opens the original)

    Episode notes · Positive tone

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    The Optimist: Sam Altman, OpenAI, and the Race to Invent the Future by Keach Hagey is one of the best windows I’ve found into the human being behind OpenAI. Hagey, a Wall Street Journal reporter, conducted more than 250 interviews with Sam’s family, friends, teachers, mentors, co-founders, colleagues, investors and portfolio companies—and spent hours interviewing Sam himself. So who is Sam Altman, and how did he get here? • Why Peter Thiel says we should think of Sam as “more of a messiah figure

  3. Episode · Aug 25, 2026

    Anthropic Is Watermarking AI Content. Publishers Need the Other Half. (opens the original)

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    My guest today is Erik Svilich, the CEO of Encypher , a technology company that lets you prove who created a piece of content — and whether AI made it, changed it, or took it. The tech is called C2PA -- think of it as a nutrition label for content… And Anthropic just announced they're using it to watermark everything created on Claude. Erik authored the text provenance spec for C2PA and co-chairs its task force alongside Google, OpenAI, Adobe, Microsoft, and the BBC. • We talk about what this Cl

  4. Episode · Aug 10, 2026

    OpenAI Should Pay Studio Ghibli $20M/Year — And AI SEO Should Die (opens the original)

    Episode notes · Positive tone

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    My guest today is Eric Burgess, CEO of Credtent, a Public Benefit Corporation devoted to getting creators paid by AI. He's also a professional game designer. I loved Eric’s critical thinking on things we covered such as: • Why OpenAI should pay Studio Ghibli $20 million a year for the style he says they ripped off • Why the new AI SEO should “die in the crib • What the favorite games of Sam Altman, Demis Hassabis, Dario Amodei, Mark Zuckerberg and Elon Musk reveal about how they think • What an

  5. Episode · Jul 24, 2026

    How to Find the Right AI Buyers for Your Content (opens the original)

    Episode notes · Neutral tone

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    My guest today is Dan Steiny, who advises content companies on AI deals. Dan has spent nearly 25 years in licensing, including leading content partnerships at SoundHound AI. Today, he helps content and data companies figure out which AI companies to approach, what kinds of deals to pursue, and why chasing only OpenAI and Anthropic may be a mistake. Dan built Nexus, a database that tracks several hundred AI companies. For one book publisher, his process surfaced 49 potential partners, including P

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