HeyJaredMedia, Ads + Commerce
Andrew Lipsman's newsletter on retail media and other areas of the media, advertising, and commerce ecosystem
- Indexed issues, last 90 days
- 8
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- Sep 24, 2026
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- Jul 8, 2026
Latest issues
Grocery is the New TV (opens the original)
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I kicked off Groceryshop’s Tuesday afternoon session “Taking In-Store Retail Media from Concept to Scale” with my latest presentation: “Grocery is the New TV.” This was followed by a panel discussion with the GMs of Albertsons Media Collective (Brian Monahan), CVS Media Exchange, (Parbinder Dhariwal), and Loblaw Advance (Leanne Gibson).The presentation built on my premise that “Physical Retail is the New TV” because in-store digital offers many of the same benefits to national advertisers as lin
The Knives are Out for Retail Media (opens the original)
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In Kiri Masters’ 2025 article “Is Retail Media Actually Kinda Mid?”—which was something of a flashpoint for the industry—she pointed to retail media’s growing image problem. Recent events suggest it could metastasize into something worse.If RMNs don’t address the issues and reclaim the narrative, th
Retail Media Can Build Brands—Including Ways Other Media Can’t (opens the original)
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This article originally appeared in AdWeek on September 1, 2026. The re-published article below includes additional content and charts that did not appear on the original version.<div clas
Creator Effectiveness & Digital Advertising’s Original Sin (opens the original)
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According to the IAB, creator advertising will be a $44 billion market this year.And why shouldn’t it be? Marketers understand that creators own the most valuable resources in marketing today: attention, influence, and distribution.In the long run, ad dollars always flow toward attention. They also tend to take the path of least resistance.At a time when CFOs are demanding greater accountability from marketers, that path is paved with easy-to-digest KPIs. Because in a complex world, numbers prov
Where Will In-Store Retail Media Investment Come From? (opens the original)
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In a 2024 AdWeek op-ed, co-authored by Keith Bryan, we argued that as in-store digital screens begin to proliferate:[P]hysical stores will begin to emerge as the “new TV”—a mass-reach advertising vehicle ideal for national brands. Digital surfaces inside retailers’ four walls—whether at the front of the store, checkout, endcap, <a href="https://archive.is/o/PyeH5/https:/www.adweek.com/brand-marketing/amazon-grocery-store-smart-cart
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