HeyJaredMeasured
Measured is a marketing and data driven podcast hosted by Logan Wood. The show explores real world projects, industry trends, and performance insights to help businesses make smarter, more informed decisions.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 4, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
Measured: TikTok, Google's Spam Update, and YouTube Just Changed How Customers Find You (opens the original)
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Not every change to how customers find your business shows up in your inbox or on the news. Some of the biggest shifts happen quietly, without a press release, without a Google update banner, without anyone asking you to pay attention. Three of those quiet shifts have been building over the past few months. In this episode of Measured, we break down what changed and what to actually do about it. Story one: TikTok Local Feed has become a real local discovery channel. On February 11, 2026, TikTok
Measured: The Google Data Bug, Protecting Your Business Profile, and What the EU Just Made Legal (opens the original)
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Three things landed this month that affect how your business shows up online, how you measure it, and what you are legally responsible for. None of them dominated headlines. All three matter for how you run a small business. In this episode of Measured, we break down what happened and what to actually do about it. Story one: Google confirmed a search data bug that ran for a week. Starting around August 15, site owners saw significant drops in their Google Search Console data. On August 21, Googl
Measured: Three Platform Changes This Month That Affect How Your Business Shows Up Online (opens the original)
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Your business now shows up in more places than ever, and less of it is under your control. Three specific changes to the platforms your business relies on landed this month. None of them are dominating headlines. All three affect how your business gets seen, measured, and recommended. In this episode of Measured, we break down what changed and what to actually do about it. Story one: Yelp is now feeding your reviews into ChatGPT. On July 23, 2026, Axios reported the details of a data licensing d
Measured: Ad Costs Spike 80% in Q4, What Every Small Business Should Be Doing Right Now (opens the original)
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If you run a small business, the holiday season already started. Consumers are shopping earlier than ever. Ad costs are climbing. And Q4 is coming faster than most businesses realize. In this episode of Measured, we break down what the data actually shows, why ad costs spike so hard in Q4, when to actually run sales, what to have ready by September, and what most businesses get wrong. More than half of consumers (50.7%) plan to start shopping even earlier than last year. 68% of consumers shop ea
Measured: Local Service Ads, Dynamic Search Ads, and What Every Google Advertiser Needs to Know (opens the original)
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If you run Google Ads, this fall is going to be different from any fall in the last decade. Google is rebuilding the platforms you have been using for years and giving you fixed deadlines to catch up. In this episode of Measured, we break down the three changes moving through the system right now, what they mean for your business, and what to actually do about it. Story one: Local Service Ads are moving into Google Ads. LSAs are the "Google Guaranteed" ads that home service businesses run. Plumb
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