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Matthew Drummond

Reporter

Indexed articles, last 90 days
7
Latest publication
Sep 24, 2026
Outlet visibility, for Australian Financial Review
Top 50K sites
Earliest in this view
Jul 24, 2026

Latest articles

  1. Article · Sep 24, 2026 · Matthew Drummond

    Algorithms sweep through the 2026 Power lists (opens the original)

    Excerpt · Critical tone · English

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    Just as the AFR Magazine 2026 Power issue was going to print, the Albanese government opened up a new front in its battle with social media platforms. Canberra wants the tech giants to allow people to opt out of the algorithms that push content posted by people they don’t follow into their feed on Instagram and TikTok. It’s been billed as a matter of online safety. But this push to dismantle the engine that drives social media is so much more. The undercurrent of algorithms sweeps through this y

  2. Article · Sep 13, 2026 · Matthew Drummond

    Time has come for smaller watches with more gems (opens the original)

    Excerpt · Positive tone · English

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    Enamel dials, gem-set watches and smaller models that are easier to wear are among the trends predicted to shape the watch industry, according to a panel at this weekend’s About Time in Melbourne. Asked by The Australian Financial Review watch editor Luke Benedictus if social media was making watch culture more democratic or more superficial, Nick Kenyon, of Hodinkee Australia, said, “it’s certainly giving brands a much easier way to get feedback”. Gift 5 articles to anyone you choose each month

  3. Article · Aug 27, 2026 · Matthew Drummond

    A Ferrari sign-on bonus sounded great. Then came the catch (opens the original)

    Excerpt · English

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    You can achieve a lot on a martini, and Bani McSpedden is the proof. Through a long career that morphed from advertising to being whisked around the globe to write about luxury watches, a martini has been his go-to. With age comes wisdom, and lately the 84-year-old has dropped the vermouth. “Two shots of Tanqueray, in a martini glass, and with a glass of ice on the side,” is his order. The supremely efficient waiter at Bistro Moncur, in Sydney’s Woollahra, repeats it to make sure she has it righ

  4. Article · Aug 24, 2026 · Matthew Drummond

    Inside Hermès’ 2000-square-metre maze designed to get you lost (opens the original)

    Excerpt · English

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    Tucked into an arcade in the centre of London is the world’s smallest Hermès boutique, just 55 square metres. “It’s the tiniest, sweetest, loveliest Hermès store,” says Florian Craen who, as executive vice-president of sales and distribution, is responsible for all of them. “We even have a plaque out front.” Located in the Square Mile in the heart of the financial district, the Hermès at Royal Exchange is closed on weekends and after 6pm; it’s there, says Craen, to serve the nearby office worker

  5. Article · Jul 29, 2026 · Matthew Drummond

    One of the world’s coolest hotel groups is heading to Australia (opens the original)

    Excerpt · Positive tone · English

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    In 2007, three Frenchmen opened a bar. They had just graduated from elite universities including Paris Dauphine, Milan’s Bocconi and the John Molson School of Business in Montreal. Their qualifications – aside from mixing drinks with precision-cut ice cubes – included economics, finance and management. And from that one bar they have built, in less than 20 years, one of France’s buzziest accommodation chains, Experimental Group, with 17 hotels across Europe and North America and plans to open up

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For Australian Financial Review, the outlet · Measured Aug 1, 2026

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