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Matt Britton

Reporter

Indexed articles, last 90 days
10
Latest publication
Sep 29, 2026
Outlet visibility, for Adweek
Top 500K sites
Earliest in this view
Jul 7, 2026

Latest articles

  1. Article · Sep 29, 2026 · Matt Britton

    From Heritage to Happy Hour: How Campari Keeps Iconic Brands Moving With Culture (opens the original)

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    ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Consumers may change what they drink, where they socialize and which cultural moments matter to them, but the desire to connect with other people remains remarkably consistent. For heritage brands, that creates both an opportunity and a challenge: evolve the experience without losing the identity be

  2. Article · Sep 8, 2026 · Matt Britton

    Kitchen Table Finances: Intuit on AI and Everyday Money Management (opens the original)

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    The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Financial health remains one of the most significant influences on personal wellbeing, yet many people enter adulthood without the tools to manage it effectively. As technology advances, the gap between having financial data and taking meaningful action is finally closing through intelligent platforms. The future of consumer finance

  3. Article · Sep 1, 2026 · Matt Britton

    Playing the Long Game: CarMax on Turning Fandom Into Brand Loyalty (opens the original)

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    The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. The automotive industry often carries a heavy burden of consumer stress and historical friction, yet some brands find success by leaning into honesty as a core identity. Success in this space is characterised by a commitment to showing up where the fans are and acting with integrity in every cultural moment. In this episode of the S

  4. Article · Aug 25, 2026 · Matt Britton

    Fans Have More Friends: Heineken's Formula for Real-Life Connection (opens the original)

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    The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Culture moves quickly, but brands that chase every new behavior, platform or conversation, with that same speed, risk losing their way. For marketers, the harder challenge is knowing which changes genuinely belong within the brand and which ones are better left alone. This episode of The Speed of Culture podcast features Alison Payn

  5. Article · Aug 18, 2026 · Matt Britton

    Mind the Gap: The Wisdomous Company's Seth Matlins on Marketing's Horizontal Blind Spot (opens the original)

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    The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. The role of the marketing leader has gone from a focus on individual campaigns to a role that functions as the primary commercial engine for the entire enterprise. Success in this environment requires more than technical skill; it demands a way of thinking that connects finance, strategy, and human behavior across traditional silos.

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Top 500K sites

For Adweek, the outlet · Measured Aug 1, 2026

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